This blog embraces information for tech startups & entrepreneurs. As a tech startup or entrepreneur, if your mobile app idea is under any of these app categories, then there is good news for you!
Mobile applications play an important role in the lives of people. From shopping to entertainment, gaming to making short funny videos, mobile apps have reached every corner and these apps are responsible to engage people. Talking about the downloads globally, then the top mobile app categories are games, photo and video, entertainment, utilities, and shopping.
Top Mobile App Categories That Have Been Making Waves for the Last Two Year
Shedding light on the reports, the top App Store category worldwide by downloads in Q4 2018 was Games with 2.09 billion installs for the quarter, as per the latest report from Sensor Tower’s Store Intelligence platform.
Let’s walk through into the report of Q4 categories by worldwide downloads across the App Store and Google Play.
App Store: Q4 Categories by Worldwide Downloads
Some Extracts from The Report
1. Games: Apart from the passing the 2 billion mark, the app category – games saw downloads decrease by -1.3% year-over-year from 2.11 billion in 4Q17.
2. Photo & Video: This app category was the second largest in App Store worldwide during Q4 2018 in terms of downloads along with 567 million installs, followed by Entertainment, Utilities, and Shopping.
3. Entertainment: In the App Store, entertainment is the third mobile app category in terms of downloads.
4. Utilities: The fourth mobile app category is ‘utilities’ across the App Store.
5. Shopping: One of the popular app categories is shopping, which is ranked #5 across the App Store. This category reached an all-time high for new installs during the quarter, growing 11.3% over 4Q17.
Google Play: Q4 Categories by Worldwide Downloads
Some Extracts From The Report
1. Games: The top category worldwide on Google Play in Q4 2018 is ‘games’ with more than 7.25 billion installs. This mobile app category saw modest growth on Google Play in Q4, along with installs increasing by +3% year-over-year.
2. Tools: The second mobile app category is ‘tools’.
3. Entertainment: The third mobile app category is ‘entertainment’.
4. Communication: The fourth mobile app category is ‘communication’.
5. Social: The ‘social’ mobile app category grew 53% year-over-year, surpassing Photography, which takes to #5 spot.
Well, this drastic change was driven by the enormous growth of social media apps in India, specifically TikTok (ByteDance-owned app), Helo and Vigo Video.
TikTok: The Popular Social Video App
The social video app, TikTok, has already grabbed the attention from the past two years. TikTok is ByteDance-owned short video sharing app and social network platform.
- Launched in 2013, TikTok enables users to be a creator and encourages users to share their passion and creative expression through making videos.
- According to the report from Sensor Tower’s Store Intelligence, “TikTok has surpassed 1 billion installs on the App Store and Google Play, including its lite versions and regional variations.
- This social video app, TikTok, has continually achieved milestones from the last two years. Around 663 million of 1 billion installs occur in 2018.
- TikTok was the fourth most downloaded non-game app for all of 2018. And, it was #3 app globally in terms of new installs across both stores i.e. App Store and Google Play.
- Last month, TikTok was the #1 non-game app in the United States. Its total new users for January reached 71.3 million across the globe.
- The total U.S. installs of this short video sharing app stand at over 96 million so far.
- According to the report from SimilarWeb, “The Google Play Rank of TikTok app is #1 in the social mobile app category.” This is what you can see in this image.
In a nutshell, we can say that if you have ever planned to create an app under these categories, then the time has come when you as a tech startup need to take actions.
Now, let’s talk about the most common features of photo editing apps that startups can consider while developing a photo editor app.
Common Features That Startups Can Consider While Creating Photo Editing Apps
As we’ve already developed over 50 photo and video editing applications along with unique features and functionalities, we have a made list of 4 common features that startups must consider during photo editing app development.
1. A Wide Rage of Editing Tools
One of the common features is to provide a wide range of photo and video editing tools to enhance their photos and videos. You need to consider those features, which help them to create stunning images. Editing tools let users achieve perfection while creating and saving their own unique presets.
Image Credits: snapseed
Source: Google Play
The photo editing app provides a range of filters and basic editing capabilities like exposure, contrast, fade, brightness, and saturation. In short, an ideal photo editing app allows users to completely transform the photos into engaging content.
Being a startup or entrepreneur, if you want to develop photo editing app, then we highly recommend considering this feature whilst developing a photo editing app.
2. Photo Mixer
The next common yet important feature is photo mixer, which allows users to create photo montages or photo collages for impressive surrealistic results.
Image Credits: cdn.iphonephotographyschool
Allowing users to generate a collage of diverse photos by using diverse customizable templates, backgrounds, and effects in order to make their photos attractive. Well, this is also one of the basic yet essential app feature, which you need to consider during photo editing apps development.
3. Body Enhancement Tools
The essence of any photo editing app is to make selfies or photos beautiful. So, in order to create a successful photo editing app, body enhancement tools feature is one of the powerful features, which you need to consider during photo editing app development.
Image Credits: blog.fractureme
Well, all we can say that this feature is high in demand. Plus, while creating photo editing app, make sure to create it with a clean and easy-to-use user interface, which can make your app stand out.
4. AI (Artificial Intelligence) Filters
The most powerful feature is AI (Artificial Intelligence) filters to consider to make your app apart. AI filters enable users to do captivating artworks into their pictures. So all you just need to consider such feature to engage your customers.
Image Credits: prisma
Allowing users to choose from a wide range of preset tools can help your users to transform their photos as what they want to. Your app users will also appreciate features, which can transform their pictures and take their photography to the next level.
You’ve just gone through with the top mobile app categories, from which you can embark your mobile app idea. If you are having a mobile app idea based on the categories like photo & video, entertainment, utilities, or shopping, then it is a high time to transform your app idea into reality.
You can cross-verify your mobile app development requirements with us as we’re a leading Android/iOS app development company. And, we’ve already developed over 3500 mobile applications under different categories along with unique features and functionalities.
In case, if you still have any query or confusion regarding how much does it cost to create an app like Snapseed, how long does it take to make an app like TikTok, what’s the importance of creating an MVP (Minimum Viable Product) how to make money with an app or mobile app development services, then you can get in touch with us through our contact us form. One of our sales representatives will revert to you as soon as possible. The consultation is absolutely free of cost.
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