Do you know that riding in a New York’s legendary yellow taxi was a quite miserable experience? It helps other on-demand services providers like Uber and Lyft to swoop in and disrupt the entire taxi industry.
Various passengers were unhappy with the dirty taxis and unpleasant rides that force them to migrate to the ride-sharing application that give them a clean ride, friendly drivers and rich experience with seamless payments.
Many taxi operators strive to save their passengers by launching their own applications; however, all those apps were just copies of Uber. Now, Yellow taxis, the traditional taxi industry, is all set to introduce a new counter-offensive against its rivals’ ride-sharing apps.
In the beginning of this year, Verifone Systems, a leading and biggest payment processing company in the world, is all set to install new technology in more than ten thousands of cabs countrywide. The company will install this new technology in order to enhance the cab-riding service and experience not only for riders but for drivers as well.
Possess advanced technologies like taxi meters, credit card machines, entertainment systems and more, Verifone already controls the half of the city’s fleet of yellow and green cabs. Moreover, the passengers will get a completely rich and high-tech experience by riding in a yellow taxi.
Gone are the days when people were using big touchscreen TVs, analog meters with retro-red numerical displays, but many TVs will be swapped with smooth, 10-inch touchscreen tablets equipped with app support by next year.
In addition to this, passengers will get an option of streaming Spotify and booking a reservation while their cab rides.
Some of the other amenities include a USB charger, Wi-Fi, Credit card readers that accept mobile payment options like Samsung Pay and Apple Pay. Not only for riders, drivers will also get new toys. The biggest payment processing company ‘Verifone’ will install 7-inch tablets on the dashboard, serving all-in-one meter and navigation device.
To calculate the exact fair, it is going to use GPS to communicate with satellites; however, it will also come with backup software when the cab is out of range.
Furthermore, the company is expected to install biometric readers that will be next to the ignition for drivers to scan their thumbprints while starting of their shifts. For both drivers and passengers, there will be cameras and panic buttons, helping improving security for them.
Jason Gross, a global head of product and marketing at Verifone says, “I like to say that we provide what Uber says it provides.” He also added, “We are a technology platform for the owners and operators of taxis to be connected with passengers who want transportation.”
However, he avoided to give any comment on the total cost for all these new gadgets; however, the company is a public company, which does approximately $2billion in annual revenue; therefore, he also said that the spending “would probably be considered non-material.”
Verifone will release all these latest technology gadgets at the same time as rivalry for space inside most yellow cabs is heating up. Recently, an e-hail application ‘Flywheel’ that based in San Francisco, has launched its smartphone-based meter-and-dispatch solution in the city of New York.
Talking about Yellow taxis’s plans, they are placing vast bets on e-hail applications like Flywheel so that it can lift its affluence against Uber and Lyft. However, Verifone has its own two applications, including Curb and Way2Ride, while CMT is operating only one that is known as Arro. When it comes to talking about the popularity of these applications compared to their rivals is extremely difficult to count.
Additionally, yellow taxis are striving hard to stud in the market and spinning from the disruption of Uber and Uber like application – Lyft.
He said, “I think the regulatory pendulum is swinging back.” He also added, “They’re loosening up some on taxis and they’re cracking down some on the [transportation network companies.”
Well, it is not a right way to wait for regulators to crack down on Uber to save the industry as Uber and Lyft have augmented the expectations of all the riders while yellow taxi industry needs to increase to the challenge if they wanted to survive in the industry.
Waiting for regulators to crack down on Uber is not a real strategy to save the industry. Uber and Lyft have raised expectations among riders, and the yellow taxi industry will need to rise to the challenge if they’re going to survive.
Talking on this, Gross said, “When you think about the technology before, it was never part of the business to design the user experience.” He also added, “It was a box with a bunch of buttons on it. This gives us an opportunity to make it beautiful.”
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