This blog gives an insight to businesses and startups who want to give their users a better user experience by efficient mobile app design. Herein we have curated tips that can help in planning and improving a mobile app UX.
Undoubtedly, the current booming trend in the world is mobile applications. Smartphones have shifted their necessity from mere calling to have the smallest services just a touch away. Mobile phones are similar to a first aid kit that has every ailing measure in it.
Mobile apps are made to have access to every possible thing an individual probably needs. There are many reasons for an app to fail before reaching its desired level, but the most prominent from all is user-experience. Let’s take it from the very beginning to obtain a smooth user interface. Before designing a mobile app, one should ask certain questions like:
- Who are my end users?
- When will my app come in use?
- What purpose will it solve?
- Are my end users aware of the service beforehand?
Let’s take an example for better understandability of mobile app design. iOS app development is gaining more attention in the mobile app market. Usually, the apps on this platform are made with simple features and easy to use call-to-action buttons. It has a very straightforward process, and every app serves a definite purpose that it was created for.
The UX needs to be more apt for businesses or startups to avoid the retention rate of mobile apps. It is now critical for businesses to develop applications which can be easily accessed on a mobile device. Here, the UX design is the essential element which differentiates an average app from an awesome app. There are other important practicalities that go into designing a UX.
Here’re some tips that one can consider to improve the user experience of the mobile app:
1. Consider Necessary Features & Functionalities
The users download a mobile app with a particular goal in mind. If the users spend more time in finding their way through app functions, they may get frustrated and uninstall the app. One should have a minimalistic design approach to create a simple, interactive and highly usable mobile application.
For example, Google Wave app, the tool itself was over-designed and underperformed. It had many features which were complex and required a user’s more time just to understand how it worked. Thus, the app had to suffer immense retention rate and ultimately, it is no longer in the mobile app market.
2. Predictable Design Conventions & Consistency
Consistency in a mobile app design assures users that they are using the same app. Keep continuity in describing a term, don’t use different words that mislead the users. Maintain a style guide for consistent color, font, spacing, and elements to create a pattern that users can easily recognize and rely on.
Make a predictable design for a satisfactory user interface so that a user can boast about the app’s experience. Generally, an app consists of no undiscovered features, that emerge out suddenly and waste the energy of users in knowing how it works in the app. One should always maintain the language that is simple and clear for the users.
3. Use Native Elements In The Mobile App
The app should encourage decision-making process of a user by making it intuitive and adding known native elements. Avoid using visual effects, as they create clutter on the interface.
Including irrelevant design, pointless design elements, and redundant links give cognitive experience to users. Therefore, it is better to make use of native elements in the mobile application.
4. Onboarding App Design
“First impression is the last impression” with the users in making an Android app or iOS app, mobile app design. To design an effective onboarding process, one needs to ask specific questions like should the app give an introduction or overview of all the features? Which one will better represent the app to the end users?
Tips, pinpoint arrows, and specific button designs can guide a user correctly in real-time onboard context. Videos and illustrations or animations provide in-depth on-boarding content.
For example, Slack, a business communication app, allows a team of large and small enterprises to communicate and share. The initial four screens build a value-oriented context of the app revealing its benefits.
5. Test The App & Improve It
Testing an app is like a life-savior. Test analysis is essential for differentiating an average app from an ideal app. Before launching an app worldwide on app stores, it gives quality assurance by getting rid of bugs if any. This allows genuine feedback from the user’s point of view.
Good design will always sell. The design plays a crucial role in creating the first impression. It sets a mobile app apart from other competitors and boosts brand awareness to bring revenue.
Get into the nitty-gritty of mobile app designing and get a professional user interface for the target audience. UX design is the top priority for a successful app. Thus, keep these tips in mind while designing an interactive user-experienced mobile app.
In case, if you still have any query or confusion regarding
- How much does it cost to develop a mobile app that engages more audience?
- What is the app development timeline?
- What is the mobile app development cost in India?
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This page was last edited on April 28th, 2020, at 2:35.