This blog is for bike sharing startups and entrepreneurs. Herein we have curated 7 lessons that startups can learn from the rising trend of bike sharing apps and consider those lessons while developing their own app.
Are you seeing a lot of riders roaming around on vibrant green, orange or yellow-coloured bicycles a lot lately? Wondering how the sudden craze of tring… tring….. is back on streets? Well, the cycling era is back with a twist.
Cycle being the first love of all when it made a come back with tech-infused in it, people are going all gaga over it and today it is in vogue. Common, after all, who won’t love the freedom of picking up a stylish bike from anywhere, riding it at the cost of almost nothing and dropping it nearby and go home? Absolutely brilliant. isn’t it?
Bike sharing program today, is getting conceived by almost all nations slowly and gradually. And with the debut of Uber in collaboration with JUMP into the bike-sharing market, the company’s largest competitor Lyft is also gearing up to make its appearance as well.
The Growing Market of Bike Sharing Apps
Looking at the data collected by the Bike-sharing Blog, the bike-sharing app is really booming and has seen about a 75% increase from 2014. As of the recent statistics, more than 1,600 bike-sharing programs were in operation worldwide, providing more than 18 million bicycles for public use according to Statista with China still holding the position of global leader in bicycle production, its sales, and export. The following image by Statista shows the growth of the bike-sharing program around the world.
Seeing the outreach of bike-sharing apps, it is quite natural for anyone to come up with a plan of its startup. But before becoming a new entrant in the bike-sharing business, there are some insights that you need to look into to remain a name in the bike-sharing market. Let’s see what lessons can you learn from the top bike-sharing startups and giants around the world.
7 Lessons That Startups Can Learn From the Rising Trend of Bike Sharing Apps
1. Check your competitors out
To be successful in the battle of bike-sharing, you must know your enemies first. Study them, plan out your strategies and then enter into the field. Take note of their success and how are they functioning. Take, for example, the groundbreaking success of ridesharing giants such as Uber and Lyft. Their services focused mobile app with extremely handy features like seamless booking and cashless payments, are making commuting of people much easier.
Uber has always respected its competitors and by partnering with its fellow innovator like JUMP, Uber has proved that it knows how to be a name in the market. Uber didn’t just decide to dive into the bike-sharing service one fine morning. It studied its competitors like Ofo (Beijing-based bike-sharing mobile app) to detail and then came up with the idea of commissioning its own biking service.
Also, never ever underestimate the power of any of your bike-sharing programs subordinates. Just because some may seem like giving poor performance in the market, doesn’t mean they are no longer an eligible component to you, you never know when they will rise and shine.
2. Don’t wait to start
The moment you are planting your seed of bike-sharing app, somebody might be already watering theirs. So the longer you are wasting time in thinking and planning, the competition is heating up. It’s not that Uber and Lyft were the first to make it a hit. Before them, there were already big players like Ofo and LimeBike, who spread the bike-fever all across the countries, soon after their launch.
Ofo, China’s first dockless bike-sharing firm, plied Beijing’s streets decades ago. While within a year of the launch of LimeBike, it has more than 1 million riders according to the company’s year-end report and is now concentrating on Lime-S scooters and Lime-E electric bikes. In short, the faster to the market the better. The sooner you make your brand known to the public, your startup will be accepted and loved by them for years, as the bike-sharing market is rising and every second count.
3. Keep working on your target customers
Don’t be in a notion that once you have set your target audience, you’re done. You must keep defining and redefining your target audiences according to the strategies you are applying.
Like Ofo, one of the popular names among bike-sharing programs in Seattle has started targeting lower-income families by offering them free rides at community events and investing in media campaigns within neighborhoods that lack access to public transportation.
Even by providing some subsidy to school children or seniors, you can not only wider your reach but can also gain the attention of the government who are the keys to city transportation permits and the companies’ ability to scale.
4. Stick to your goal
Bike sharing app is all about providing users with the comfort of commuting and all other features a user will require. But, in focusing on making other things associated with it the better, don’t forget your ultimate purpose i.e. a service that makes a user happy. Instead of using your time, energy and resources behind making things fancy, invest all those in your service.
5. Slow and steady wins the race
You don’t have to cover the entire country, state or even your city at the initial stage of your bike sharing program. Smaller steps are better. Start with your area around and gradually expand your reach.
Introduce first with some trails and then target the next. Like Uber, who launched their Uber Bike program in San Francisco first and now is reaching out to every corner of the world.
6. Make the app more engaging
A boring app with just bike info and rates can turn off a user at the very instant. Try some gamification instead. Add credit points that a user can earn by sharing the app, riding during holidays, reporting illegally-parked bikes, and fixing broken cycles. This will not only keep them engaged and entertained but will also keep the city organized as well.
7. Keep innovating
Users want something unique every now and then. Today if they find your bike-sharing app interesting, tomorrow they will migrate to others if they find something unique and appealing there. That’s the nature of humans. Keep experimenting, researching, innovating and implementing things. Always put customer preference as your topmost priority through market research and anticipate demand for new, differentiating products.
Riders want transportation methods that are faster and trendier. Evaluate all the cost, time, resources and features that your bike-sharing app will take and then try to include the latest and something new in your app. As for companies entering new and exciting verticals, marketers need to trust customers to adopt new behaviors and products that meet their lifestyle needs.
So, looking at the growing market and these lessons in mind, if you are having an idea based on bike sharing app development, you can cross-verify it with us. We are a leading mobile app development company and already entertained various such inquiries of bike sharing app development. In fact, our team of experts covers the entire flow of taking an app idea and launching it in the market as a fully functioning mobile app.
In case, if you still have any query related to the bike-sharing app development cost, features to include in a bike-sharing app like Ofo and cost of developing MVP for a bike-sharing app, get in touch with us through our contact us form. One of our sales representatives will get back to you shortly.
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