How to Launch an App? Launched 1000+ Apps Successfully! [Here’s The Secret of How We Do It!]

how to launch an app

How to start your own app? How to upload app to app store or play store? If these questions are bothering you, keep reading. Because throughout this post, we will be sharing tips and steps that you can follow before, and after launching an app. If that sounds great, keep reading.


At Space-O Technologies, we move fast!

In the past few months, we have built and launched a new app every 40-50 days.

Although we do not just focus on the speed of our builds, we also take a methodical approach to our process so that we can go from ideation, validation, development, testing, launch, and scale, as quickly as possible with minimal resources.

Throughout the years of our journey, from startup to being a globally-recognized top mobile app development company, we’ve learned how tough it is to attract new users in the competitive mobile app market. And because we understand this common dilemma of mobile app startups, we always stick to our methodical approach for developing mobile apps for our clients.

As a matter of fact, this approach has not only proven to work well, but it has also helped us to learn how to launch an app successfully. One of the recent examples is Gallery Guardian. It is a text monitoring app for modern-age parents to protect their child from ‘Sexting’. Soon after its launch, the app became insanely popular among US parents and even got featured on BBC, The Telegraph, Daily Mail, and Mirror.

Another example is Glovo, an on-demand butler app like TaskRabbit. The client’s idea was to make people’s life easy, by providing an E-butler app. So, we developed and launched Glovo for our client in Spain, and in no time, the app received €5M+ funding.

Every day, we receive dozens of emails saying that they’ve got just the right million-dollar app idea and want to discuss cost estimation. But you know what? Having a million-dollar idea is just not enough. And now investors know it as well.

In this blog, We’re sharing with you our process to help you understand our mobile app development process. This process blends ideation & product development with steps we take while launching a mobile app.

And before we begin, know that this is the process that has propelled our clients’ apps to get to the top #100 apps in different App Store categories. Some even got featured on the ‘Launch Day’ itself.

However, it all begins well before the ‘Launch Day’!

Not Sure How to Launch Your App?

Let us guide you further

Steps to Follow Before Launching An App

Steps to Follow Before Launching An App

How do you launch an app? If that’s what you’re thinking about, follow us. Here we’ve compiled the steps you must follow to successfully enter the giant app ecosystem.

1. Understand Your Industry Thoroughly

Before releasing your app, it’s important to thoroughly understand your industry and its norms. With over 1,800,000 apps on the app store and over 2.8 million apps on the Google play store, the competition is getting fiercer every day. Thus, understanding your space will help you stand out amidst the cut-throat competition.

2. Create Your Online Presence

You need a digital home for your app. Thus, before launching an application, you must create a website that has all the information about it. This way, you will be able to attract more users and help your existing user base with their queries and concerns.

3. Claim Social Media Accounts

Social media plays a vital role when you are launching an application. Through various platforms, you can create awareness and build a user-base even before you’re officially launched. You can run targeted ad campaigns and various other marketing initiatives to gain traction from social media.

4. Decide the Platforms

Once you’re all set with a solid online presence, and potential users, it’s time to decide on which platforms you will be launching your application on. In order to successfully release your app or mobile app launch, you must have a sound app launch strategy. You can create a press kit, understand where your target audience is, perform comprehensive market research to make the most out of the platforms you’re releasing your app on.

5. Run Advertising Campaigns

Before you officially go live, you should promote your app. Create a marketing strategy revolving around your target audience. This way, you will have a few users interested in your app even before it’s officially launched.

With that being said, now let’s look at a quick checklist that you could follow to launch an app.

Steps to Launch An App

Steps to Launch An App

Alongside a solid marketing strategy, there are several other things you should take care of while launching your app. Here are a few steps to launch your application:

1. Get the Graphics Ready

While launching a successful mobile app on app stores or play store, you will need visually engaging screenshots of the app to attract users. Thus, having it already will make things easier while launching your app. You can also consider preparing a press kit for your app.

2. Collect Feedback & Testimonials

While adding your app’s description to various app stores, you will need a few testimonials that highlight how useful the app is. You can find a few beta testers through social media and collect feedback and testimonials from them.

3. Create Content

Content is the cornerstone of a successful app marketing strategy. You can create a blog post, landing pages, and guest blogs to reach your ideal users who’d be eager to get your app. You can start content creation and marketing engineered towards your target users once the mobile app launch is decided.

Steps to Follow After Launching an App

Steps to Follow After Launching an App

Once you have successfully launched your app, what next? How to market an app successfully? How to gain new customers? The process of launching an app doesn’t end with publishing it. There are a lot of steps that follow. Here are a few of them:

1. On-going Engagement

Once your app launches successfully, you should divert your focus to boosting engagement and attracting more users. This could be done through strategic social media marketing, running paid ad campaigns, and hosting events that attract your target market.

2. Monitor App Performance

Your app’s performance is certainly one of the most important aspects that will determine its success. And hence, you must constantly monitor and optimize it to ensure the app delivers an engaging user experience round the clock, throughout all the seasons. Keep in mind that the app’s average rating is good.

3. Push Regular Updates

Pushing continuous updates will keep your app alive in today’s fiercely competitive market. If you’re seeking to make your app successful, you must consistently add new features and work on the UI to attract more potential users and increase app store search.

4. Collect Feedback

This is again one of the best practices you can follow after you launch your app. Collecting feedback will not only help you improve the app’s functionality but also contribute to market research by helping you understand your target users and their pain points.

Checklist to Launch an App

Before you launch your app, here are a few things you should check:

  • Beta Testing – Ensure that your app fully tested and good to go.
  • App Analytics – Setup the trackers for monitoring your user’s behavior and collecting feedback.
  • Website & Landing Page – Make sure the landing page and the website are up and running.
  • Social Media – Boost your social media accounts and prepare them before as you launch the app.

How to Publish an App on Google Play Store?

There are a lot of steps you should follow for publishing an app to the Google Play store. Once your final build is ready, you have to upload it to Google Play Developer Console and make sure it adheres to all the guidelines provided by Google.

Here’s a detailed guide that describes how to launch an app in India on Google Play Store.

How to Launch an App on Apple App Store?

For launching your app on the app store, you should first register as an Apple developer. Once you do, you can submit your app by joining the Apple developer program and follow all the steps carefully to get started.

If you’re still not certain about how to upload an app to app store, check out our guide on it.

The Secret of How We Do It!

To succeed in today’s fierce competition, you’ll need much more than just a “Million-dollar idea”. And if you plan on reaching out to investors for funding, then it’s necessary to build a startup business plan for your “Million-dollar idea”.

Do you know how to build a business plan?

If not, go check out our comprehensive guide on how to build a startup business plan for your mobile app idea.

1. Ideation

In the first step of our process, our expert business analyst gets in touch with clients, responding back to their inquiries posted on our Contact Us page, and starts the initial discussion about their project.

Once we have the basic idea, our team then explores the concept further, expanding functional possibilities, mapping the core features, and brainstorming for the possible issues and opportunities.

After that, a document is prepared including all this information, and is sent over to the client to check it.

2. Validation

After initial brainstorming sessions and discussions to prove that an idea has legs or not, we move further to the validation part. This step of the process includes customer interviews, focus groups, competitor research, audience surveys, and app marketplace analysis.

This way, we validate our clients’ app ideas and discuss further the business development plan.

3. MVP Development

When it comes to the product development part, we always recommend developing an MVP first. A minimum viable product (MVP) is a technique in which a new product or app is developed with sufficient features to satisfy early adopters. The complete set of features is only developed after considering the feedback from early adopters, so keep in mind and move accordingly.

4. User Experience (UX)

During the MVP app development process, our experienced top mobile app developers ensure that the app is clean, simple, and easy for anyone to understand and use it. From sign-in screen to payment and thank you screen, we design and maintain a smart UX across the entire app that people love to use.

5. User Interface (UI)

Everything is associated with an app’s look and feel, including designing and branding. This is why, our professional UI designers always build a compelling UI that builds legitimacy, attracts users, and ensures a clean, easy-to-navigate app UI.

6. Quality Assurance/Testing

This is the final step of our process. Here, our experienced QA engineers take the reins to find and exterminate bugs with the help of different app testing methods before the launch. They clarify screens, user flows to enhance the onboarding process, and also tweak anything and everything that is required to give an app its best possible shot at success.

Once it is done, the build is sent to the client for testing. And after the client’s approval, the mobile app launch strategy is laid out. Now, know that all of these steps require deep, specialized, and ever-changing expertise. This is why, at Space-O Technologies, we have to build a team who’ve devoted their entire career to digital product design.

For example, our professional UI/UX designers know which button colors inspire action and why a specific app form should be of six screens, and not three. And since all clients have other things to focus on for their businesses, we take the responsibility of developing the best possible quality app on our shoulders, so that they can focus on other aspects of their startup.

Frequently Asked Questions

How to choose app names?

While there’s no one answer to this question, it really depends on your app’s features and how you want it to be perceived. You can consider evaluating your app’s functions and analyze your competitors to find an ideal name for your app.

How can I promote my app?

There are several ways you can reach your target audience. A few of which you can follow to promote your app is publishing blog posts, running paid ad campaigns, and engaging with users on social media.

What’s the cost of launching an app?

While the cost of building and launching an app really depends on your app’s features, and intricacy, it could range anywhere from $25,000 to $100,000.

Ready to Launch Your App?

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These steps determine whether to move forward with a product or not, which you can consider while launching an app. Since it is the first test in the market your app with real users, you should be prepared for the cruel reality and discard all the romance. It’s the step of collecting feedback from the early adopters.

Space-O Technologies, a mobile app development services provider, is always interested in the client’s success. And we’re ready to do anything and everything to help our clients achieve their goals. This is our philosophy at Space-O. So, use our expertise to the full, and communicate thoroughly with our project manager to make your product of excellent quality.

Developing unique and successful mobile apps is our mutual goal. Therefore, don’t hesitate to ask questions about our business analyst. We’re more than happy to help you with your inquiries and get you on top of the list.

This page was last edited on March 12th, 2021, at 9:27.

Author Bio

Jigar Mistry

Jigar Mistry

Designation: Vice President (Technologies)

Jigar Mistry is Vice President (Technologies) at Space-O Technologies. He has 14+ years of experience in the web and mobile app development industry. He has expertise in different mobile app categories like health and fitness, eCommerce, and on-demand.


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