How Soothe, The Uber for Massage Startup, has Secured $31M in Series C Funding With These 3 Highly-Effective Strategies


This post contains information for those startups who want to create an app like Uber for massage. Read on top three proven strategies by Soothe, an on-demand best massage app.

It seems like everything transforms into on-demand. It is not a surprise that professionals services like massage are also becoming part of that trend.

So, just as people are ordering groceries, cleaners, and laundry services from their mobile phones, Soothe allows people to book same-day appointments with massage therapists. According to the latest report from Techcrunch, “Soothe, the on-demand massage therapy app has raised $31M in Series C funding that led by The Riverside Company”.

Launched in 2013, Soothe is a Los Angeles based on-demand massage company that is now available across the U.S., U.K., Canada, and Australia.

For app users, Soothe provides such convenience that every user might expect from an on-demand massage app at a competitive cost as compared to other on-demand massage apps like Zeel. When the massage is requested through the mobile app, it works to send the nearest licensed professional with the highest rating.

The Market Size of On-Demand Massage Niche

All top of it, it would be better to see the market size of on-demand massaging app niche. Let’s have a look!

As per the report from ISPA’s annual U.S. Spa industry in 2017, “The record-breaking revenue of spa industry was 16.8 billion USD”. And, all indicators point to continued growth.

The body massage apps that are on-demand are thriving. The digital fitness category including on-demand apps is now $330 million and that is just one of the many fitness categories, which has exponential growth.

So, it is safe to say that the wellness industry is booming and a hot business niche.

Stats of Soothe App, The Uber for Massage Booking App

Well, the current numbers are clearly indicating that the concept of on demand massage at home apps will work. Here are a few stats about the growth of Soothe app, which you need to check out once:

  • The monthly revenue from tens of thousands of users just reached $1.2 million in the year 2016.
  • Soothe is the number 1 rated on-demand massage service app, which provides services from 8 am to midnight.
  • Soothe has over 1000 massage therapists across 50 U.S. cities, including Los Angeles, Orange County, San Diego, Austin, Phoenix, San Francisco, San Jose, Washington, D.C., and Miami.
  • In the below graph, you can see the growth of the downloads of the app, which is growing upward.


  • Furthermore, according to the report from App Annie, you can see the current download rank from iTunes, which is growing.


So, there is no wonder that the on-demand massage apps are booming due to its huge market size. However, it is not tough enough to build a successful business model like the Soothe app. In this post, we’ve compiled some highly-effective strategies by Soothe app that you can check and pick some worthy points before developing an app like Uber for massage.

3 Highly-Effective Strategies That Startups Can Consider Before Developing On-Demand Massage App like Soothe

1. Be Flexible & Convenient

Soothe, an on-demand massage app, provides a way to its app users to book the same-day appointment with their professional massage therapists. So, it is important to provide a fuss-free process of booking. The service should be flexible and convenient as the way customers expect. When the massage booking is requested via an on-demand massage app, the service works to send the nearest professional massage therapists with the highest rating. On-demand is all about convenience.

As long as flexibility is concerned, then your customers must have options to choose between male or female massage therapists. The Soother app is based on the on-demand solutions, and that is why it would be better to call it Uber for massage. Customers must have a number of options to choose from as they can choose Swedish, deep tissue or even couples massage. All your users want is flexibility and convenience.



If we are talking about the solutions of an app like Soothe, you also need to take extra care of security for both your customers and massage therapists. The therapists bring their own massager to the customer’s home and perform the massage onsite. So that users do not have to go anywhere else once they have booked something.

Therefore, developing an on-demand massage app like Uber, you as a startup need to provide customers with services that must be a fusion of flexibility and convenience.

2. Focus on Maximizing Your Business’s Strong Points

On-demand mobile massage apps are something to deal with one of the biggest businesses where you have unlimited opportunities to grow. So, it is important to maximize the assets in your business. When it comes to on-demand massage, one of the biggest assets is the massage therapists who must be professional and licensed.

Maximum booking of in-home massage appointments usually occurs after 9 p.m. (when normally spas are closed) and on weekends. Mainly, spas need therapists on weekdays, typically during the day. However, it is important to maximize your business’s assets, for example, you need to identify beneficial opportunities in order to maximize the utilization rates for massage therapists. So, they can work more and the spas can provide quality massage therapists when they need them.

Available at midnight

In order to ensure quality, you need to check all massage therapists to ensure they have the necessary certifications and credentials. When it comes to availability, then there is nothing that can beat Soothe app. This on-demand massage service app is available at midnight, which is one of the proven tactics to stand apart from its competitors.

Currently, Soothe app has more than 1000 massage therapists across six cities in the U.S., including Los Angeles, Orange County, San Diego, Austin, Phoenix, and Miami. And, it will be soon expanding into new cities such as San Francisco, San Jose, Washington, D.C.

3. Launch The Referral Programs

Finding the right way to get new and valuable customers for your on-demand massage startup is hard work. To reach new and more customers, it is important to have a strong strategy to have a long-lasting relationship with your customers. However, the proven tactic is constantly to launch the referral programs to bring loyal customers as what Soothe app does.

The referral program means that when an app user will invite to the app, then the user will earn $30 off on massages. In this way, your customers will find out more budget-friendly relaxation. Furthermore, the referrals programs help every leading business grow by engaging and leveraging brand’s one of the biggest assets of the customers or app users. The great idea for growing the business is referral programs that also help businesses for customer growth.

Like all other strategies, a marketing program is the most effective when it is launched and managed effectively to attract the right customers. It is important to build an attractive referral marketing program that is the only half battle, ensuring your loyal customers recommend your businesses to their friends and families. Thus, being a startup, you can consider this strategy by Soothe app before developing an on-demand massage app.

The Bottom Line

Beyond a lot of competition, Soothe app is heading the new markets and launching services in Manchester, U.K.; Australia’s Gold Coast, Pittsburgh and Hartford. Indeed, wellness market size increases and the industry will emerge as a trillion-dollar business. However, it is not too far to achieve. Due to the fact that people love to use such services which provide a quick, flexible, and convenient solution.

Additionally, if you’re having app ideas on Uber for massage or on-demand massage service app, then you can cross-verify it with us. Being a leading iOS app development company, we will figure out your requirements and suggest the right solution as we have already developed over 60 health and wellness apps.

In case, if you still have any query or confusion regarding Indian app developers cost for massage on-demand app, the cost of on-demand massage app development for therapists and massage delivery app development timeline, then you can get in touch with us through the below-given form, and our sales representative will revert you shortly. In fact, our team is always happy to advise you on the best technical solutions.

This page was last edited on May 15th, 2020, at 11:11.


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