6 Best Mobile App Development Strategies to Follow When Developing an App

‘Planning to fail is failing to plan.’

Even when we talk about the mobile app development process, you need the right plan of action that executes your vision and requirements.

When the competition is fierce, and billions of apps are already downloaded worldwide, you have to stand out in the market with your app. This is achievable if you have the right strategy for building mobile apps.

Therefore, being a top mobile app development company, we met our experienced mobile app development team and gathered the best app development strategies. In this guide, we have added the actionable mobile app development strategy that will help you devise a plan and vision.

Let’s get started.

What is Mobile App Development Strategy?

A mobile application development strategy provides a clear roadmap and ensures that you are following the right mobile and able to build a successful app that has all the parameters you expect.

The goal of using a well-defined mobile app strategy is to save time and money by avoiding integrating unnecessary features and upgrades.

The right app development strategy also requires you to make decisions on the following:

  • Establishing user profiles
  • Defining data accessibility
  • Security protocol design
  • Data management
  • App capabilities

Now we know what actually a good strategy is, so let’s quickly check the top 6 app development strategies that will help you build an app exactly the same way you want.

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6 Best Mobile App Development Strategies

In this section, we are going to discuss 6 strategies to define your mobile app development process and help you build a perfect mobile app for your custom requirements.

Along with the strategies, we are also going to discuss how a strategy can enhance the performance of your app and help your business grow.

  1. Choose the Right Application Development Type Based on Your Customer Base

    There are various types of app development approaches that you should be aware of before initiating the app development process.


    Because only an effective approach will accommodate all your requirements and lessen your app development time and the cost of app development.

    Here are the various app development types that you need to compare to benefit your vision the most.

  2. FactorNative AppsCross-platform AppsWeb Apps
    DefinitionIt refers to building an app for a specific OS platform, either Android or iOS.It is all about developing an app that is compatible with various OS platforms and mobile devices.It is deployed on remote servers and is accessed via the internet, so you don’t need to download it.
    Programming LanguageSwift, Objective-C, Java, KotlinHTML, CSS, JavaScriptHTML, CSS, JavaScript
    Cross-platform SupportNoYesYes
    PerformanceHighMedium to HighMedium to High
    • Best performance
    • More secure
    • More interactive and intuitive
    • Get access to the full feature set of devices
    • Fewer bugs during development
    • Faster time to market
    • Less app development cost
    • One source code
    • Easy product maintenance
    • High demographic coverage
    • Cross-platform compatibility
    • More manageable
    • Highly deployable
    • Secure live data
    • Reduced costs
    • Ability to use hardware components
    ExamplesTwitter, LinkedIn, and Google MapsUber and InstagramNetflix and Google Docs

    Also, know native vs cross-platform app development in detail to resolve your doubts.

    How Choosing the Right App Development Type Help Your Business?

    Being an entrepreneur, you might have different app development requirements from others.

    For instance, if you want to know how to launch an app in the market quickly, then you need a cross-platform app development approach.

    On the other hand, if you want robust performance out of your app, you need a native app development approach. Also, native and cross platform development are different therefore you should understand the difference between the two before selecting either of them.

    As every app development approach comes with a different set of features, advantages, and disadvantages, you first need to identify your requirements.

    Benefits of Choosing the Right App Development Type

    • To accommodate your app development requirements
    • To get clarity on the app development process
    • To estimate budget and app development timeline
    • To be faster on the market and gain a competitive edge
  3. Select the Right Tech Stack To Increase App’s Performance

    Before moving ahead with the app development process, your developers should have a clear idea about the targeting operating system. The developers also need to know which devices you are targeting for your app to evaluate the nature of tech stacks.

    Let’s understand this with a simple example.

    Suppose you are targeting Android users for your app, then the app developers will use Java or Kotlin to build the app, along with native SDK and frameworks. This goes the same for the iOS platform. In short, you should have a clear understanding of mobile app development platforms.

    Also, you must have clarity on whether you want to build a mobile app or web app to decide on the tech stack. This will help simplify your whole app development process and make it easier for the developers too.

  4. How Does Choosing the Right Tech Stack Help Your Business?

    • It ensures your product team is able to build and maintain your software product
    • The right tech stack ensures you continue to meet customer needs
    • It streamlines the process, and developers don’t face challenges while developing an app
    • With the right tech stack, you can guarantee a successful project delivery
  5. When we talk about designing an app, you need to ensure which devices you are targeting. As UI designs depend highly on the device type, you might need to create different designs for different devices.

    On the other hand, various interfaces and designs may have compatibility issues with the specific type of operating system. Therefore, your app UI should be well-defined, which actually helps you add value to your enterprise business in a long time-frames and must be aligned with your business objectives.

  6. How Does Creating a UI Help Your Business?

    • A well-defined UI helps you to attract and engage your target audience
    • UX/UI designs build brand value for your business and grab users’ attention
    • The right UI design will make the navigation process easier and help app users to browse through the app without any hurdles
    • You need to invest less in maintenance costs if the UI strategy is right
  7. Plan Effective Monetization Strategy to Generate Revenue From Your Mobile App

    According to a report by Statista, the app market is about to generate USD 430.90 billion in 2022, with a CAGR rate of 7.77% compared to the last year.

    Nowadays, mobile apps are a great way to generate money for entrepreneurs, startups, and investors. Therefore, if you are also thinking of generating revenue out of your mobile app, then implementation of this strategy is essential.

    For enterprise mobile application development strategy you can implement various app monetization strategies, such as in-app purchases, freemium, in-app ads, and subscriptions.

    If you choose to keep your app free, then in-app ads are a great way to earn revenue. Whenever a user visits the site after clicking on the ad or purchases products/services, you will generate revenue. Check this complete guide if you want to know how a free app makes money.

    Being an entrepreneur, your goal should be to lure your users into using your app for a more extended period. You can also choose freemium services, keeping basic services for free and advanced features chargeable.

    In fact, we have recently built an app using the same strategy, where the client has offered some of the basic features for free and some features chargeable as subscription plans.
    Here is the portfolio of the TOR app.

  8. TOR App

    TOR App

    Downloaded by over 100K app users within a year, this app allows you to access the internet safely with VPN services. You also get access to view country-restricted platforms, mobile apps, and websites.

    How Does Monetization Strategy Help Your Business?

    • Help you to turn things into revenue-generating activities
    • Learn more about the user demands so that you can keep the features accordingly
    • Can boost user retention with a freemium strategy by keeping some basic features for free
  9. Use the Right Cloud Technology to Make Your App Faster

    Cloud-based mobile development is a new revolution for enterprise businesses. It gives a significant benefit over traditional desktop-based tools. Many customers are now using cloud-based apps, such as email and CRM.

    In fact, top giant apps like Dropbox, Facebook, Netflix, and Gmail are also using cloud technology.

    Why are enterprise businesses using cloud technology?

    This technology eliminates hard work as you will not require developing apps for multiple platforms and devices.

    From the developer’s perspective, it is easy to build an app from scratch using cloud technology. With cloud-based mobile app development tools, you don’t need to install and maintain the infrastructure.

    From a user’s perspective, it is easy to use cloud-based mobile apps and gives a faster onboarding process for new users.

  10. How Does Integrating a Cloud Technology Help Your Business?

    • Cloud technology provides standardization to make apps more scalable, interoperable, and secure
    • Offers flexibility to work on cloud-bases apps both in and out of the workplace
    • You can cut down on operational costs with the cloud as it applies a pay-as-you-go system
    • You get access to cloud analytics for a bird’s-eye view of your data
  11. Create a Marketing Strategy to Increase Customer Engagement

    As we know that the app’s success is highly dependent on its marketing strategy, we recommend you implement this strategy for your app.

    A marketing strategy includes

    • Branding
    • PR
    • Pre-launch promotions
    • Outreach
    • Offers & deals

    Even if you have not still developed your app yet, preparing a marketing strategy is never wrong. Your efforts will be seen in the long run when you will be able to attract your target audience and lure them to use your services, helping you boost business sales.

    So create a buzz around your app, even if it is not yet been developed or launched on the app stores.

    How Does Developing a Marketing Strategy Help Your Business?

    • Helps you define clear marketing objectives for your business
    • Helps you in creating a plan and catering to the customer’s needs accordinglyv
    • Let you reach new customers in a planned and structured way to help your business grow
    • Marketing strategies help you to cut down costs on sales when you target your ideal audience in a more innovative way

Want to Build an App With a Unique Strategy?

Contact us to discuss your app development requirements. Our technical consultant will create and identify a unique strategy for your app.

Still looking for more answers? Try reading the next section, where we have discussed the importance of app development strategies and where you can find pre-vetted app developers for your app development project.

FAQs About App Development Strategy

What is the importance of implementing mobile application development strategies?

As you will be investing time, money, and resources, it is essential that you apply app development strategies before starting the mobile application development process. As the process is long, you don’t want it to go wrong at any point.

These are the things that might likely go wrong if you don’t apply mobile app development strategies.

  • App performance
  • Scalability
  • Data security
  • User experience
  • Mobile app design

The right mobile app strategy will help you focus on acquiring new app users and retain current app users. Also, you will be able to deliver what is in demand and what the target audience expects from your app. This is why many entrepreneurs look for the right app development strategy before starting the mobile app development process.

What are the important steps of the mobile app development process?

The first important stage of mobile app development is to craft an app development strategy. Along with that apply these 6 steps process to complete the app development process.

Step 1: The first step is the discovery phase where you can put your ideas into words and visualize the app’s look and feel.
Step 2: In this stage, decide on the app architecture for your business.
Step 3: Once the development process is done, decide on the technical architecture.
Step 4: Test your mobile app thoroughly, identify the potential bugs and fix it.
Step 5: After successfully testing the mobile app, upload the app to the live server and launch the app successfully.

Are You Planning to Apply These 6 Strategies to Develop Mobile App for Your Business?

This guide has helped you discover 6 top mobile app development strategies. Using any of the strategies will help your app stand out from the competition and give you a competitive edge in the industry.

Now you know the strategies, it will be easy for you to implement a strategy for your unique app. However, in case you face any challenges in deciding on the strategy, get in touch with us.

Space-O is the leading mobile app development company in the USA, having experience designing and developing more than 4400 iOS and Android apps for various industries and clients worldwide.

Bhaval Patel

Written by

Bhaval Patel is a Director (Operations) at Space-O Technologies. He has 20+ years of experience helping startups and enterprises with custom software solutions to drive maximum results. Under his leadership, Space-O has won the 8th GESIA annual award for being the best mobile app development company. So far, he has validated more than 300 app ideas and successfully delivered 100 custom solutions using the technologies, such as Swift, Kotlin, React Native, Flutter, PHP, RoR, IoT, AI, NFC, AR/VR, Blockchain, NFT, and more.