Don’t Compete with Postmates Fresh without These 8 Features

COVID-19 is here to stay. People have turned to online grocery shopping instead of physically going to the store. According to this survey by Statista, the share of respondents who chose a  grocery delivery app increased from around 11% in the week of March 1 to some 37%  in the week of March 22nd, 2020.

If you are planning to develop a grocery delivery app, now is the time. However, you will need to compete with industry forerunners like Postmates Fresh. Being an on-demand delivery app development company, we decided to write this blog post and tell you which features you must include if you want to make your place in this growing market.


In this modern era where there is an app for everything, it’s high time for grocery stores to give their customers a better and more convenient grocery shopping experience.

Online grocery shopping and delivery of the products at the desired place within stipulated time have shown a dramatic increase in the number of people, who want to shop grocery products online from the comfort of their home. In fact, According to a survey by Brick Meets Click, online grocery sales surged 37% in April 2020 as compared to March 2020.

Postmates has been one of the leading apps that have taken the grocery delivery market by a storm with its feature called Postmates Fresh. According to Crunchbase, Postmates has raised over $903 million in funding and is valued at around $1.8 Billion.

As reported by CNBC, Uber Technologies Inc. has acquired Postmates for $2.65 billion in stock. Interestingly, both of these are San Francisco based companies and the CEOs of the companies have publicly announced the merger. However, Postmates will be kept running as a separate app supported by a more efficient, combined merchant, and delivery network.

The number of Postmates stores has increased over time, especially during the Coronavirus Pandemic. This is probably due to the fact that people are practicing social distancing even after the lockdowns are lifted.

If you have also decided to make an on-demand grocery shopping app for your grocery store, you ensure that you include these eight must-have features that can help to take on Postmates Fresh.

8 Key Features of an Online Grocery Delivery App Solution:

  1. Contactless Deliveries

    What is the point of getting groceries delivered at home if you have to still make contact with a stranger? The purpose is to reduce or eliminate hand to hand contact with anyone. This is why this is the most important feature that you need to integrate.

    You need to make the delivery drivers wear protective gear to maintain safety. Further, you should also add the option of in-app payment. This means the delivery personnel and the customer will not need to exchange cash.

    The delivery personnel must leave the package at the door and the customer can easily get it from there. This leaves no chance of contacting any person, reducing the chance of contracting the virus.

  2. Allow App Users to Create Shopping List

    While making a grocery delivery app, one of the most important features that you need to consider is the “shopping list” that will allow users to create a list of products that they want to purchase.

    Eliminating the need for pen and paper, you can also allow your customers to save their list. So, they don’t have to make a new list when ordering the same items in the future. There are various grocery apps that offer barcode scanner, list updating, and email sharing for their customers.

    To make your application stand-out from other grocery apps, allow your users to share their created list with their family members, who can add or remove any items.

  3. Quick Search

    To make it easy for users to search different products and items, you can implement a search option in the app, allowing them to search through different products that could be vegetables, meat, dairy products, alcohol, chocolates, etc. They can find any product or item b specifying keywords or phrased without navigating it through the entire app.

    However, the simple search option or box seems too small in the grocery shopping app, but it can make a huge impact whenever any user is looking for a particular product. If implemented with the right efforts, it can enhance the usability of your app.

  4. Categories of ‘Popular’ and ‘Favorites’ Items

    Including a category of ‘Popular’ and ‘Favorites’ Items can make a huge difference in your app. In the popular category, you can mention all those products and items that are highly popular among people. By making a separate category for it, your users can go through what’s popular in the store.

    Along with this, you can include a separate category for Favorites, where users can see all those items that they have favorited while scrolling different items. This way, you can make it easy for users to add those items directly to the cart.

  5. Special Deals, Offers & Rewards

    Another important feature that you can include in your grocery application is a special discount and offers for your customers on their favorite products. What you can do is remember what your customers like to purchase from your store, so keep discounted that product on festive seasons or you can give them an offer on such a product.

    By this way, you can engage your customers with your app and retain them on regular bases. Moreover, you can introduce any monthly contest for customers and make them win their favorite product at a discounted rate.

  6. Push Notifications

    It is must that you consider a push notification feature while grocery shopping app development as this way you can inform your customers about the latest deals & offers, new product launches, useful shopping tips, monthly contests, food trivia, etc.

    Push notification can help you to keep reminding your customers about your app and keep them engaged actively. Even, it would be good to offer them rewards points or cashback for every level of engagement.

    In addition to this, if you have different delivery points or physical stores across the city, country or world, you can consider developing a geo-enabled app, helping them to locate your store easily.

  7. Order Tracking and Status

    Order tracking and status feature play an important role in your grocery app as it will enable your customers to easily track the status of their ordered products or any item.

    You can keep updating their order tracking updates so that they can track their ordered products in real-time. In fact, you can send an order tracking alert through push notification to them whenever any order is created or updated.

    Furthermore, you can ask them to share their review or feedback for the items that they have purchased or overall experience with your app.

  8. Secure Multiple Payment Options

    Last, but the most important feature that you can include in your on-demand grocery delivery app is secure multiple payment options.

    In this digital era, mobile payments are being integrated into the most eCommerce apps, enabling people to make payments directly using the in-app payment option.

    You can also allow your customers to pay using different payment gateways like PayPal, Authorize, .Net, PayU, CCAvenue, Citrus, COD, Bankwire, Iyzico, Quickpay, etc. By integrating multiple payment gateways in your grocery app, you can make it easy for them to pay in a reliable and convenient manner.

    Along with these seven features, you can also prefer to facilitate your customers with easy registration, scheduled delivery time, monthly shopping list reminders, etc. as the new Postmates Fresh is also allowing its users to get their ordered products in just minutes.

How much does it Cost to develop Grocery Delivery App like Postmates Fresh?

After developing different on-demand apps, we can say the approximate grocery app development cost with minimum features is in the range of $5000 to $14500 depending on the platform. And the cost of developing increases with the number of features and functionalities that you want to include in your app.

Moreover, it also depends on the android application development company that you hired for your project as every company has its own rates region-wise. In short, there can be much more than this.

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We hope that now you know which features to integrate into your app and how much it might cost to make an app like Postmates Fresh.

Still, if you have any query or confusion related to grocery app development, how to develop a grocery app, why develop an on demand grocery app, you can get in touch with us to discuss further on this. We will get back to you with the exact cost of your project.

Author Bio
Bhaval Patel
Bhaval Patel
Designation: Director (Operations)

Bhaval Patel is the Director (Operations) at Space-O Technologies. He has over 20 years of experience in business management and sales. He has expertise in taxi booking app solutions and on-demand applications. Under his guidance, Space-O has developed 50+ Uber-like taxi apps on both iOS and Android platforms.