3 Definite Reasons Why Startups Can Dive into the World of Healthcare Mobile App Niche in 2018


This post contains information for health industrialists, who want to create digital healthcare apps. You don’t need to miss this post to know which healthcare startups are booming in the year 2018.

Gone are those days when people were spending time in the waiting room of the hospitals when patients need an approval of a drug and treatment. Today, the medical industry is disputed by m-health or mHealth or mobile health.

However, you might be thinking on what basis we’re saying that the medical industry is disputed by mobile health? According to the recent report, “There are few healthcare startup companies, which could shape the future of the healthcare industry in the year 2018”.

Indeed, there are two fields i.e. Biotech and immunotherapy, which have always been on top, but there is still more to healthcare than the expensive leaps of faith on technology. There is a good news for those who have made up their mind to take a plunge in the m-health (mobile health) sector. These are mainly personalized medicine and proactive wellness in the health industry.

Now, let us check out some definitive reasons that why you as a startup need to invest in mHealth (mobile health) sector.

Top 3 Definite Reasons Why Startups Need to Dive into the Digital Mobile Health Niche

1. Continuous Growth of The Digital Healthcare Sector

Indeed, the healthcare sector is a late adopter of IT innovations as compared to other sectors like finance, entertainment, and retail. However, now, IT has increased quality, efficiency, and easy access to the health industry, and a popular term is “Uber for doctor” in which app users/patients can call doctors on-demand.

With the continuous growth of the global digital healthcare market in the last few years, there is not a single sign of slowing down in the growth of the healthcare industry:

  • In 2017, the worth of mHealth market was $23 billion, and it is expected to grow at a CAGR of more than 35% over the next three years.
  • Furthermore, according to the report from Statista, “The mHealth sector is expected to increase 206 US dollars by 2020”. This is what you can see in the below image.


  • Investors have been swifting to capitalize on the digital health sector’s strong growth. According to the US technology market Intelligence company Mercom Capital Group, since 2010, VC funding in the global healthcare tech sectors has surpassed $20 billion (2010- Q1 2017).
  • Digital health has become a major growth sector with annually 10+ billion of investments and market size forecasts up to 400 billion over the next few years globally.

No doubt that the healthcare industry is growing dramatically and it is safe to say that in the near future, the healthcare industry will keep growing. Just as the digital revolution has fundamentally and permanently changed consumer access in a range of markets, including music, minicabs, and hotels. The force of new technology is driving unprecedented advanced in healthcare.

Now, the question is that what is powering this trend? However, it is not only the innovation and flexible online but the on-demand approach that the digital health businesses provide. The traditional healthcare services failed to meet the ever-rising demand of consumers or patients, which caused consumers and businesses to seek alternative solutions. Therefore, we can say that mHealth mobile apps are growing because of on-demand solutions.

2. The Rise in The Demand From Consumers

The interest of consumers is increasing in digital health. Undoubtedly, the consumer space in digital health has been one of the most challenging categories. But, now it seems that the demand of consumers is rising. Certainly, there is an appetite from consumers for digital health solutions.

According to the report from Rock Health, “The leading venture fund dedicated to digital healthcare that surveyed 4,000 individuals and came to know that the digital health technology is favored and has been adopted by 80% of consumers of U.S.”

In simple terms, we can say that the rise in consumer demand is fueling a wave of interest in consumers to use more and more mHealth (mobile health) services. One of the key attributes of the digital healthcare model will be focusing on consumer experience and understanding the need of patients.

Digital health heavily depends on having the right information in the right place and at the right time for use by the right healthcare professionals. In order to use technology effectively in health, it is important to have a system to interact with one another in order to provide the data required to make informed decisions about the delivery of care.

Digital healthcare is not just about technology, but it is all about the new ways in terms of a mobile app for solving healthcare problems and creating unique experiences for app users.

Over the long term, digital healthcare will help system-wide operations and organizations in order to deliver more powerful on-demand solutions in the healthcare niche.


The above graph clearly shows that the emerging markets have shifted from traditional to the digital model in the healthcare niche.

Bottom Line: The growth of health mobile applications and telemedicine services has empowered the patient or consumer. If you are planning to create health apps or telemedicine services, then it is important to you as a startup company to have wide-ranging data, which is important in the prevention and cure of health problems, allowing health records to be centralized. Plus, an individual’s symptoms effectively compared and analyzed. Resulting, the digital healthcare providers being able to target, attract, and retain increasingly well-informed patients at the point of need.

3. The Boom of New Healthcare Subsectors

Over 100 million U.S. adults are living with diabetes or prediabetes, according to the latest report by CDC (Centers for Disease Control and Prevention). The reports find that as of 2015, 30.33 million Americans, and 9.4% of the U.S. population have diabetes. On the other hand, 84.1 million have prediabetes, a condition that if not treated often leads to type 2 diabetes within five years.

In 2018, there are two early-stage companies that both focus on diabetes (a chronic illness) over 100 million Americans have or at risk for. So, after going through the entire data, we’ve concluded that the emergence of new healthcare subfields, which are:

  • Diabetes
  • Genomics
  • Telemedicine

Healthcare Sector #1: Diabetes

When it comes to diabetes healthcare sector, there are two startups companies i.e. Sano and Virta.


Sano, the San-Francisco based company, is building a small and wearable sensor that can capture and transmit blood chemistry data to virtually on any device. The company has scored $6 million in Series B funding from FitBit in January 2018. Basically, the company develops wearable biometric (body measurements) sensor to help diabetics assess how their health choices impact glucose levels.

The company is founded by Ashwin Pushpala and it has raised $20.7 million in total known funding. The previous investors were Intel Capital, True Ventures, First Round Capital and Felicis Ventures.


On the other hand, Virta is another startup that is working on diabetes treatment. The healthcare startup company was founded by Sami Inkinen, who is a former CEO and founder of real estate platform, Trulia (acquired by Zillow). Since 2014, Virta has raised total funding of $82 million from Venrock, Caffeinated Capital, and Paypal. The most recent fund was a $45 million in Series B funding in April 2018.

The company helps diabetic patients through the online reversal clinic. According to Virta’s official website, the company supplies patients with medical equipment that monitors the patient’s diet and overall health. Virtually, patients can meet with Virta clinicians to assess their biometrics. The company’s goal is to reverse diabetes in 100 million people by 2025.

Healthcare Sector #2: Genomics

You might not be aware of the term i.e. Genomics. It is the branch of molecular biology focusing on structure, function, evolution, mapping, and editing of genomes. In simple terms, it is a branch in which the study involves a complete set of DNA or genes. If we’d not discuss too much technical part, then it would be better to say that this category is booming in the digital healthcare industry.

So, there is a Helix startup health company, which mainly focuses on personal genomics as it has a simple but powerful aim to empower every individual to improve their life through DNA. It is creating an ecosystem where people can explore different and uniquely personalized mobile apps provided by high-quality partners.

A San-Francisco based digital healthcare startup, Helix handles sample collection, DNA sequencing, and secure data storage. So its partners can develop on-demand products in different areas such as fitness, health, nutrition, lifestyle, and genealogy. The company currently operates one of the world’s largest next-generation sequencing laboratories in San Diego.

Healthcare Sector #3: Telemedicine

Telemedicine refers to remote diagnosis and treatment of patients through telecommunication technology. Also, it allows healthcare professionals to evaluate, diagnose and treat patients at a distance with the use of telecommunication technology. Currently, the telemedicine sector is booming, and have become an important part of the American healthcare infrastructure.

Basically, telemedicine app digitally connecting a patient with the doctor. According to the report from Statista, “The global telemedicine market size is expected to increase over 40 billion dollars by 2021”.


Long story short, the above image reveals the top 9 healthcare startup companies, including Helix, FIGS, Medopad, LetsGetChecked, Normal Health, Dialogue, Parsley Health, and Suno, who have done well in a short span of time.

On a Concluding Note

The aforesaid information might change the way healthcare startups think about the mHealth industry. Well, the main aim behind these mobile applications to decrease unnecessary medical visits while promoting users to see the doctors virtually whenever they want.

So, if you also have any such mhealth (mobile health) or telemedicine app idea in your mind that you want to turn into reality, you can directly consult us as we’re a leading mobile app development company and have already developed over 3500 mobile applications in diverse categories.

In case, if you still have any query or confusion regarding telemedicine app development, get in touch with us through our contact us form. One of our sales representatives will revert to you as soon as possible. The consultation is absolutely free of cost.


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