Are you an Entrepreneur trying to discover an idea for a fitness app, or a fitness enthusiast using a Fitbit type of fitness app, but have a better idea in mind? In this article, we’ve shared 3 fitness app ideas based on 2017’s report on consumer fitness habits with which you can develop your first fitness application. In fact, we’ve also found here that the market for fitness apps will increase by 210% by 2020.
Nowadays, most of the people can’t imagine their fitness activities without fitness apps. These apps not only help to be more effective, but you can also count burnt calories, plan your workout routine, track your overall fitness progress, and so much more.
However, if you visit Apple App Store or Google Play Store, you’ll find hundreds of best fitness apps already there. Competing for each other for gaining popularity. This makes most of us seem that it’s quite difficult to enter the health and fitness app market. But in fact, there is still a good chance to find your place in top health & fitness apps category.
Now, the aim of this article is to give you 3 fitness app ideas for developing your first fitness application and share different ways to earn money from it. But before that, it’s vital to know about popular fitness activities currently in trend among fitness enthusiasts.
As you probably know that the preferences of fitness enthusiasts and casual gym-goers change constantly. Therefore, knowing the latest popular fitness activities that are currently in the trend can help you decide the right approach to the market.
3 Popular Fitness Activities of 2017 Discovered By American College of Sports Medicine
A report based on global survey with 1801 respondents by American College of Sports Medicine had identified some of the latest trends in the fitness industry. There were actually 42 trends in total, but we don’t need to discuss each of them. Only the top 3 trends can give us a full picture of what’s currently popular and based on that you can decide your approach.
#1: Wearables Are The Number One Trend For Two Years In a Row
Wearables basically include tracking devices, smart watches, and heart rate monitors. However, even though the wearables emerged only recently, but the technology has gained quite a popularity in the industry. In fact, the wearables are still the number one trend for the second year in a row. And a lot of technology experts predicted that the technology of wearables will grow significantly further.
Therefore, when developing fitness app, make sure that you build fitness app for Android, iPhone or popular wearable devices as well.
#2: Strength Training
Strength training is still a popular category of all sportspeople, including both young and old generation. It is highly recommended and used for rehabilitation after surgical procedures and different types of diseases. In fact, in all surveys by American College of Sports Medicine, Strength Training has always been in top position. It was on the second position in 2014, and on the fourth position in 2015 as well as 2016.
#3: Bodyweight Training
It is the third most popular activity of 2017 among fitness enthusiasts. Bodyweight training is the form of resistance training where the only bodyweight is used for the most times. Such training exercise includes squats, pull-ups, push-ups, planks, and much more. The main reason for its popularity is because of its low cost. After all, you don’t need much equipment for planks or push-ups, do you?
Now you know the three popular activities of 2017, but what type of fitness app you can build around these trends?
It’s time that we talk about those 3 fitness app ideas.
Idea #1 – Fitness Activity Tracking Apps
This category includes fitness apps which track physical activities such as steps taken, sleep hours, sleep quality, stairs climbed, calories burned, and distance traveled. In fact, recently we developed a fitness app – MyRealbuzz.
To develop fitness activity tracking app you don’t need to connect your app to smartphone sensors. Instead, you can use Google Fit or Apple HealthKit API to access health and fitness data collected on their platform.
In fact, you could also develop fitness app for Watch to constantly detect and monitor pulse and other physiological parameters by implementing the bluetooth connection between watch and smartphone. And not just Watch, there are other devices such as wristbands, armbands, and chest straps that you can use to expand your fitness app capabilities.
However, it is important to determine what types of information your fitness app will collect, how that information will be analyzed, and what health problems your fitness app will solve for your users.
These types of fitness apps are generally developed by brands that sell activity tracking devices. In fact, they develop fitness activity tracking app just as a marketing tool for boosting their activity tracking product sales. And the fitness tracking apps that aren’t associated with any brand or device, they mostly rely on freemium models with in-app purchases and ads. We’ll get a detailed overview of the freemium business model for fitness apps in the ways to earn money section.
Idea #2 – Diet and Nutrition Apps
Fitness apps that track diet habits are also called activity tracking apps, but with a specific functionality. These apps generally allow diet logging as an additional functionality to your fitness app.
However, there are also people who only use a fitness app for keeping the record of their diet, track calories, and control coffee intake. For this type of audience, it’s also possible to create a logbook app which allows users to record personal exercise routines.
But, in such type of fitness apps, visualization is most important. The daily stats of users must be detailed and comprehensive, and they should be presented in a way that pushes a user towards their goals.
Look at below screenshot for an example:
Remember, the purpose of diet and nutrition app is to help users achieve their fitness goals, whether it’s healthy diet, gaining weight, or even losing weight. And remember, if you’re developing a diet and nutrition app, displaying calories in a graph or sending the notification when a goal is achieved is not enough. You need to think beyond that. A fitness app should encourage users to get off their couch and burn the extra calories when they missed their goal.
And for diet logging functionality, don’t rely on the process of manual input. It’s 2017. People want better and quicker solutions. So when it comes down to documenting diet consumption, you can make the process far better than manual input process by building a database with a dictionary in your fitness app.
For example, your fitness app should remember previously entered food items for faster entry in the future. In addition, you could also implement geofencing to automatically load the menu of a restaurant when a user visits.
We had a hands-on experience developing such diet and nutrition app for one of our clients. MealThyme is a diet and nutrition app for Android developed by us. The main purpose of this app to help the user with professional meal planning and food & activity logging tool.
Idea #3 – Workout Apps
Fitness app development is progressing very fast. And if you’re trying to develop a fitness app, personal trainer app is also a good choice. Personal trainer apps basically include a pre-arranged routines in different formats such as 3D models, video, or just text.
The user can choose a workout that matches their personal preference, set up the difficulty level, and get started. For example, here’s a screenshot of a workout app called Kettlebell Fitness developed by us.
The app was developed for one of our client named Mike Espinosa, New York based fitness trainer. The purpose of this app was to take Mike’s best kettlebell moves into a simple fitness app for users who wants to make their body firm and cut in no time.
While this may seem like a common workout app, but it’s now possible to add gamification in workout tracking apps. Take Fitocracy app for example. It gives users points, level-ups, and achievements which can be shared on social media.
Now as we mentioned that we’ll be sharing ways to earn money from developing fitness apps, the workout apps can generate revenue in many ways. For example, Fitstar’s personal trainer apps earn revenue through a premium subscription models which unlocks advanced training videos.
The Fitocracy offers a personal coach and customized nutrition and workout plan according to user’s goal for just $1 a day.
While these are just examples, we will now share 3 ways to earn money from developing a fitness app.
3 Business Models For a Fitness App
there are 3 business models for a fitness app to generate revenue. They are as follow.
#1 – Freemium
Many of you might already be aware of this. The freemium model is quite popular. Almost all fitness apps provide subscriptions and also offer extra functionality in exchange for money. In fact, apart from fitness apps, there are many other apps such as Zombies, Run! and MapMyRun that embrace this method by offering users with basic functionality and ask them to buy a premium membership to unlock rest of the app’s content.
#2 – In-App Advertisements
As discussed earlier that brands that sell fitness activity tracking products often use their fitness activity tracking apps as a marketing tool to boost their sales. However, these apps also generate revenue with in-app advertisements.
#3 – Custom Business Models
For workout and personal trainer apps, the owner generally charges their app users for either a customized workout plan or nutrition program from a fitness expert. Let’s recall the Fitocracy example. The app basically earns its profit by offering customized workout and diet plan to their users for just $1 a day. Similarly, you can also a create a custom business model for your fitness app depending on the service you’re mainly targeting.
Business models of fitness apps often remind free-to-play smartphone games. So, if you want to create a fitness app in 2017, we suggest checking out how different games generate revenue. This might also give you few more ideas.
So, what is your thought on fitness apps? What is your approach to entering the fitness app market? Which of the above 3 fitness app idea will you be developing? Share down in the comments.