How Snow (Once a Snapchat Clone App) Raises $50M From SoftBank With These 5 Unique Features?

Develop An App Like Snow

Have you ever thought of creating an app like Snow? If yes, this blog post is for you as it contains top five features of Snow, a successful photo editing app like Snapchat.

In the ocean of photo filter apps, the Snow – a video messaging app has an edge on Snapchat. Since there was a time when Snow was recognized as Snapchat clone app. But, right now, the scenario has completely changed. It is no longer a Snapchat clone. Well, the report says, “Selfie app Snow raises $50M from SoftBank and Sequoia China”.

When it comes to the growth of the SNOW, it reflects, “In the year of 2016, Snow – the video messaging app had overtaken Snapchat in terms of installs across Asia”, according to the report by SimilarWeb. You can check in the below image.

video messaging app data

After Asia, now we’ll move to other countries that have become early adopters of Snow, the Snapchat clone app. Whereas, in the U.S, Germany, Netherland, and UK, the installs of Snow have increased steadily since January 2016. You can check the data in the below image.

Snow - Snapchat clone app

Image Source: SimilarWeb 

On the other hand, when it comes to the in-store traffic sources of Snow photo app, it tells “In Japan, the vast majority of the app’s in-store traffic came from the Google Play Store. On the other hand, in the U.S, only 70.16% in-store traffic came through in-store search”, according to the report by SimilarWeb (a digital marketing intelligence company).

Snow photo app instore traffic sources

Emerged in September 2015, a video-sharing app like Snapchat, Snow was started by Naver, the Korean firm, which is behind the popular messaging app, Line. Additionally, one of the most popular apps in China, Snow app is used by over 200 million people around the world. That’s why Snow app has changed significantly since its emergence. Also, Facebook tried to buy Asian Snapchat clone- Snow in the last year.

Additionally, it is important to look out the app rank history of Snow app by App Annie, you can check the below image.

rank hisotry of photo effects app

Moving ahead, let’s dive into the top 5 unique features, which are embraced by the SNOW, the video messaging cum photo effects app.

Top 5 Unique Features for Creating Next-Level Photo Effects App Like SNOW

#1 Diverse Range of Live Face Effects

The app has come up with more than 100+ filters, including Minnie Mouse-inspired bow, funny (shark), and the just plain strange filter egg filters.

It allows users to record videos with the live effects. Also, they can send and post photos in the category, which is named as “Live” (it is similar to Story in Snapchat). The user’s post will last 72 hours instead of 24 hours.

live face effects

Image Source: Bloguettes

The Snow app filters come with the feature in which Snow allows users to share their photos on other social media platforms like Facebook and Instagram.

Apply This Feature If You Are Planning to Create Photo Editing App

If you are planning to make an app like Snow, this must-have feature ‘Live Face Effects’ can make your video clone app stand out among other apps on the Play Stores.

#2 Allows Boomerang and GIF-Enabled Chat Functionality

As you may have already know the standalone feature, Boomerang by Instagram, which has been quite popular among users.

Basically, Boomerang is a mini video, which plays forward and backward. Talking technical side, AVFoundation, is an iOS in-built framework, a technology behind the Boomerang feature. Also, in the 1-second video contains 30 frames total in Boomerang. And, it allows you to capture GIF-like videos.

On the other hand, you may have noticed that there are a plethora of applications, which are enhanced with GIF enabled chat functionality. Considering boomerang, GIFs and other unique features while making a photo editing app can make your app successful like Snow.

gif enabled chat feature

Image Source: Bloguettes

#3 The Range of Stickers

As you may have already used animated stickers to your images and videos in the Snapchat app. However, the photo-editing app, Snow also brings a collection of unique 100+ animated stickers to add some fun to the selfies.

Also Read: Top 10 Snapchat Features to Consider While Developing Photo and Video Messaging App

Well, on the fundamental level, with the use of Motion (a powerful graphics tool), it is possible to create great-looking animated stickers. The idea of customized stickers in photo-editing mobile application just like Facebook Messenger, Snapchat, and Snow is completely unique and attractive.

animated stickers in snow photo editing app

Image Source: Uptodown

#4 Allows to Create The Musical Video

This feature allows the user to create the video with the background music by choosing the tracks within the app.

However, the Snow app is still not providing users to choose the tracks from their devices. Nevertheless, you can provide your app users with the option, for instance, ‘choose music from your device’, which are not yet provided by Snow. In this way, users may have options to insert their own favorite music into the videos.

#5 Make The Videos Glitter with the unique ‘Kirakira’ filter

You may have heard of the sparkle filter – Kirakira, which lets users add effects to their images and videos. Previously, you may also use Kirakira+ on videos only. But, you can use it in your images as well.

Basically, it is based on the phenomenon in which the light emitting materials and reflective objects like jewelry, glass shine even more. Diving into the technical side of Kirakira, it is based on OpenGL (Open Graphics Library) technology. OpenGL is a cross-language, cross-platform application interface (API), which provides 2D and 3D vector graphics.

Undeniably, the popular apps like Instagram and Snow, both have already provided this feature, which is known as ‘Kirakira’ filter. Currently, this filter is quite popular among users.

kirakira video glitter feature in snow app

Image Source: MIC

Well, you have just gone through with these unique features of Snow app. Now, let us move on the approximated hours to develop a photo editing app with aforementioned features.

The Approximated Hours of Developing An App Like Snow With These Features

Heading into the estimated hours in order to create an app like Snow with the following features. As we’ve discussed with one of our iPhone app developers. You can check the accumulated data on the below table.

Sr. No.FeaturesApprox. Hours
1BoomrangLess than 150 hours
2Kirakira500+ hours
3Musical VideoLess than 200 hours
4Anumated StickersLess than 150 hours
5GIF-enabled chatLess than 150 hours

What’s Next?

Well, the photo editing cum video messaging app – Snow is no longer a Snapchat clone. However, Snow will soon become one of the toughest Snapchat competitors.

The mobile app has already embraced features, which take our photos and videos to the next level with a plethora of features. What we all want to say that to develop apps like Snapchat or Snow is not a big deal, right now. With inducing viable features, which you have ever thought, you can also create an app like Snapchat or Snow.

If you’re planning to create a photo filter apps or want to create app like Snapchat, you may have a plethora of questions, you can consult with an ideal iPhone app development company must have the solutions for all your queries. Meanwhile, you’ll need further assistance in terms of validating your idea for any mobile application or you may have further queries, you can get in touch with us. All you need to fill the below-given form. We will feel privileged. And, within 48 hours, we will revert you.

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This page was last edited on April 22nd, 2020, at 5:24.


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