Ever since smartphones have been introduced, world’s two most popular mobile OS (Android and iOS) now have a catalog of millions of apps launched for every task you can imagine.
However, as you know that building a mobile app is not a one-time process. Because of ever-changing technology and audience needs, updating apps regularly has become essential to make sure that the apps remains relevant and successful for long time.
In fact, to make any app successful, it needs to be maintained and supported. The most popular apps on the app store often release updates as frequently as weekly, and other release cycles happen once or twice a month.
In a survey conducted by Sensor Tower, the frequency of popular apps to release an update vary between every 3 days to 45 days.
Now, that’s a big range. This often confuses the first-timers for scheduling their app updates. That being said, it’s also important to learn about the need for app updates.
Everybody might not know this, but app updates are one of the greatest marketing tool businesses and app developers have.
Nowadays, almost every consumer-facing businesses have invested in mobile app development. This has made the market quite competitive and business struggle more than ever to stay on the top.
But, with regular app updates, businesses can get more of mindshare relative to other competitor apps. Releasing regular updates keeps the app on the top of mind of users as it shows up in the notification bar as well as on App store app.
Furthermore, updating apps also helps to build a loyal user base, as the updates include bug fixes, design improvements, and features that users requested.
Mobile app development is a continuous process. This means, you’ll have to improve one piece of your app at a time. But, you’ll also have to account for external changes that constrain another adjustment.
These adjustments can vary based on the issue of the day. Sometimes, after publishing your app on the App Store, you may discover minor issues or reported by your app users that need to be fixed. Now these types of bugs require only a minor update and they are more likely to occur frequently.
A major update, on the other hand, can significantly change the functionality of your app. Such major changes requires when the OS releases changes in their operating system.
For example, when Android and Apple both released mobile payment options in 2014, all e commerce and finance app startups received the update which enabled them to take advantage of its features.
Depending on how you develop your mobile app, you should schedule your app updates.
For instance, your first version may have only core functionality, but with a plan to expand features over time can work towards the desired goal of your mobile app.
As a matter of fact, studies have proved that updating apps frequently generally rank higher and get higher ranking in the app store than those receiving very less or no updates.
Now, you app update schedule might differ based on variables, but accounting frequent app updates can help you lead to success in user satisfaction as well as adoption.
Whether you add features or fix bugs and improve app performance, updating your app frequently can benefit you in following ways.
App Performance Improvements & Bug Fixes
This is expected and unavoidable reason to update your app. The app owner or business can keep a weekly update cycle so that users are aware and expect the app to be updated on every bugs found and performance issues.
Enhances The App User Experience
Apps can receive a redesign UI or design overhaul when developer discovers a better way of interaction with app that ultimately leads to increased engagement and ease of use.
These design changes can due to the change in language updates or new widget releases by the App Store.
Helps To Maintain A Loyal User Base
Many times, users suggest a great feature or useful tweak for the app, and implementing them can also lead to an increased engagements by the users.
Additionally, implementing those suggestions also gives users the assurance that the business or app owner is responsive and values its user feedback.
This not only makes an app better, but it also guarantees the loyalty of the users. In fact, the happy users might recommend your app to the people in their circle or on the public forums on internet. Ultimately, all these efforts lead to an increased app downloads and higher rankings in the App Store.
Promotes The App In a Gentle Way
As you know, users now have wide range of choices. There are now several apps for the same task and most users generally install more than 1 app and then determine which suits best according to their requirements.
But, if you’re updating app regularly, user gets notification and it catches their attention. In many cases, lot of users installs the app, but stops using the app after a while.
So, with sending regular app updates, you can make them realize that they have the app still on their device and it’s how updating apps can be a good way for promotion.
Now that you know everything you need to know about importance of updating apps regularly, it’s time that you specify your app update cycle. Regardless of how you’ve planned on updating your app, you’ll need the support of top mobile app development company to accommodate your needs.
A top app development company can help you determine the necessary app updates needed through usability tests and reports. Because, despite the kind of mobile app you own, your app needs to be loved by your users in order to get it on top and make it successful among your competitors.
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