BDE – LinkedIn Outreach & Outbound

Job Description

A BDE focused on LinkedIn-led outbound who can build precise target lists, personalize outreach at scale, and generate qualified meetings. The role emphasizes smart tooling beyond Sales Navigator, disciplined experimentation, high-quality messaging, and the use of AI/automation to raise throughput without losing relevance.

Required Qualifications

• 2–4 years of LinkedIn-centric outbound experience with measurable outcomes (reply rates, meetings booked, SQLs, revenue influenced).
  

• Strong command of Sales Navigator and complementary tools for data, enrichment, and sequencing (e.g., Apollo, Lemlist, Reply.io, Expandi, Dripify, Clay, PhantomBuster—examples, not mandatory).
  
• Proven copywriting skills for concise, relevant outreach; comfortable with objection handling and call-to-action framing.
  
• Comfortable using AI and automation to accelerate research, personalization, scheduling, and reporting—within platform/company policies.
  
• Rigorous with data quality, CRM processes, and activity discipline; analytical mindset with a habit of A/B testing and iteration.
  
• Success Metrics (KPIs)
  
• Positive reply rate and meetings booked per week/month.
  
• SQLs created and pipeline value influenced from LinkedIn/outbound.
  
• Speed-to-first-response and consistency of daily outreach activity.
  
• CRM accuracy/coverage and compliance with platform policies.

Roles and Responsibilities

• Define ICPs, buyer personas, and territory segments; build target lists using Sales Navigator and additional tools (e.g., Apollo, Cognism, Clay, Clearbit, etc.).
  

• Run compliant, multi-step outreach on LinkedIn (connection, nurture, and DM sequences) and, where appropriate and approved, support with email/nurture workflows.
  
• Use AI and automation to research accounts, craft first-lines, and personalize messages at scale; continuously test subject lines, hooks, and CTAs.
  
• Employ productivity tools beyond Sales Navigator for list building, enrichment, sequencing, and analytics (e.g., Apollo, Lemlist, Reply.io, Expandi, Dripify, PhantomBuster, HubSpot sequences—examples, not mandatory).
  
• Qualify responses, handle objections, book discovery meetings, and ensure clean handoffs to the sales/solutions team with full context.
  
• Maintain CRM hygiene (contacts, activities, stages, notes); keep reporting current on reply rates, meeting volume, and SQL creation.
  
• Monitor daily platform limits and compliance rules; protect sender/domain reputation; follow brand voice and messaging guidelines.
  
• Do not rely on a single tool or channel—continually test new, compliant tools and lead sources to improve reply rates and pipeline.