BackPeersway: Influencer Marketing App
Most influencer marketing runs on a small number of large accounts. Our Toronto client built his startup on the opposite premise: that brands reach further by working with thousands of nano-influencers for the same spend. Space-O Technologies built Peersway to make that operationally possible. Influencers register, browse live campaigns from brands and agencies, and join those that match their audience. Brands add campaigns, verify incoming applications, and track progress across every active engagement. The network now carries over 5,000 influencers and more than 10,000 registered brands and agencies. Over 15,000 campaigns have been completed through the platform, which runs on iOS, Android, and web.
Industry
Marketing Technology
Client From
Canada
Platform
iOS, Android, and Web
About the Peersway App
Peersway connects Canadian brands with a network of nano influencers in real time. Rather than negotiating with a handful of large accounts, brands and agencies run campaigns across thousands of smaller creators simultaneously.
Registered influencers have promoted brands across several sectors. These include consumer packaged goods, beauty and personal care, mobile apps and electronics, and events. Each campaign carries its own requirements, timeline, and compensation, visible before an influencer commits.
The platform handles the full campaign cycle rather than just the matching. Shortlisting, communication with influencers, post review, progress tracking, and payment all run through the same system. That turnkey structure is what makes campaigns at this volume manageable for a brand team.
How We Built the Influencer Marketing App
Our client found Space-O Technologies through a Google search and arrived with the requirement already defined. Our sales team worked through his business model in detail. Our business team then prepared a work breakdown structure covering features, estimated hours, and total project cost. He approved it in one review and asked us to start.
Influencer Registration and Verification
Requirement:
Anyone could apply to join. The network only holds value for brands if the influencers in it are genuine and relevant.
Solution:
Registration captures name, contact details, and qualifying questions. Applications then queue for admin review rather than going live automatically. Administrators check each profile and accept or decline the request. Approval controls who enters the platform. Screening at the entry point protects campaign quality better than filtering the network later.
Influencer Profile Management
Requirement:
Brands select influencers on audience fit, so profile data had to be accurate and easy for influencers to keep current.
Solution:
Influencers maintain their own profiles covering name, gender, age, Instagram account details, contact information, and country. Editing stays available at any time. Profile accuracy directly determines match quality. Giving influencers control produces better data than periodic admin updates.
Campaign Discovery and Browsing
Requirement:
Influencers need to assess a campaign quickly and decide whether it suits them, without reading a brief in full first.
Solution:
Active campaigns show start and end dates, brand background, campaign departments, and compensation. Influencers swipe through listings to review requirements and frequently asked questions. Each listing shows the specific photos or stories a campaign calls for. The swipe pattern suits browsing volume, which matters when thousands of campaigns run concurrently.
Campaign Joining and Participation Tracking
Requirement:
Joining had to be a single decisive action, and influencers needed a clear record of what they had committed to.
Solution:
A join button enrolls an influencer in any campaign that fits. Posting requirements then apply from that moment. The My Campaigns section separates active engagements from completed ones, with dates and details for each. Influencers running several campaigns at once know exactly what is outstanding.
Campaign Creation and Progress Management
Requirement:
Administrators need to publish campaigns on behalf of brands and monitor delivery across everything running at once.
Solution:
The admin panel handles campaign creation with all required brand and requirement details. Progress tracking covers ongoing and completed campaigns, with status updates applied in one click. Managing thousands of concurrent campaigns depends entirely on this view, since the volume makes individual follow-up impossible.
Notifications and Referral Growth
Requirement:
Campaigns are time-bound, so influencers had to hear about them promptly. The network also needed to grow without paid acquisition.
Solution:
Push notifications cover new campaigns, active campaign updates, and approaching start and end dates. Influencers also share a personal invite code with friends and colleagues. Each successful signup earns the referring influencer additional income. Referral growth suits this model well, since the people best placed to find new creators are the ones already on the platform.
Core Features of Peersway An Influencer Marketing App
Registration and Login
Sign up with name and contact details, answer qualifying questions, then log in with email and password once approved.
Edit and Update Profile
Maintain your own profile covering name, gender, age, Instagram account details, contact information, and country.
Active Campaigns
Review every live campaign from brands and agencies with start and end dates, brand background, departments, and compensation.
Browse Campaigns
Swipe through available campaigns to see requirements, frequently asked questions, and the photos or stories each one needs.
Join Campaigns
Enroll in any campaign that fits your audience, then post and share content according to the campaign requirements.
My Campaigns
Track active and completed campaigns in one place, with dates and full details for each engagement.
Push Notifications
Receive updates on new campaigns, active campaign changes, and approaching start and end dates.
Share Your Invite Code
Invite friends, colleagues, and family to join the platform and earn additional income for each person who signs up.
Add Campaigns
Publish campaigns on behalf of brands and agencies, entering all required details before a campaign goes live to the network.
Verify Influencers
Review incoming registration requests daily, check each profile, and approve or decline access to the platform.
Manage Campaign Progress
Track ongoing and completed campaigns across every brand, updating status in a single click.
Who This Marketing Platform Serves
Consumer Packaged Goods Brands
Beauty and Personal Care Companies
Mobile App and Electronics Marketers
Event Organizers and Promoters
Marketing and Advertising Agencies
Nano and Micro Influencers
Direct-to-Consumer Retailers
Influencer Marketing Startups
Technology Stack We Used
iOS App
Swift
Android App
Java
Development Environment
Xcode
Android Studio
Our Role in the Peersway Project
Space-O Technologies handled Peersway from requirement analysis through delivery across both mobile platforms and the admin panel.
Requirement Analysis and Work Breakdown Structure
UI/UX Design
Admin Panel Development
QA Testing and Store Deployment
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