SaaS SEO Specialist

Job Description

We’re looking for a SaaS SEO Specialist with strong hands-on experience in driving organic growth for SaaS products. The ideal candidate understands the complete SaaS growth funnel and can independently manage SEO projects that contribute to lead generation, product adoption, and revenue growth.
If you’re passionate about technical SEO, content strategy, and using SEO to generate qualified pipeline for SaaS businesses, we’d love to hear from you.

Required Qualifications

• 3+ years of hands-on SEO experience, preferably in a SaaS environment.
  

• Proven experience managing SEO for SaaS products or B2B software companies.
  
• Strong understanding of SaaS business models and key metrics including MRR, ARR, MQL, SQL, CAC, LTV, and demo conversions.
  
• Excellent knowledge of Technical SEO, On-Page SEO, Content SEO, and SEO analytics.
  
• Experience with Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
  
• Ability to independently manage client or product SEO projects from planning through execution.
  
• Strong analytical thinking and problem-solving abilities.
  
• Excellent verbal and written communication skills.
  
• Basic understanding of HTML, CSS, JavaScript, and website performance optimization is a plus.
  
• Experience working with international SEO or B2B SaaS products will be an added advantage.

Roles and Responsibilities

• Plan and execute SEO strategies for SaaS products to increase qualified organic traffic and conversions.
  

• Conduct keyword research focused on commercial, product, and informational search intent.
  
• Optimize landing pages, feature pages, blogs, and knowledge base content for search visibility.
  
• Perform technical SEO audits and coordinate implementation with development teams.
  
• Build and execute content strategies that support customer acquisition and product-led growth.
  
• Track and improve key SEO performance metrics including rankings, traffic, conversions, and pipeline contribution.
  
• Understand and optimize SEO initiatives based on SaaS business metrics such as MRR, ARR, MQLs, SQLs, demos, CAC, and customer acquisition funnels.
  
• Collaborate with content writers, developers, designers, and marketing teams to deliver SEO initiatives.
  
• Stay updated with Google’s algorithm updates and industry best practices.