When to Update Mobile App?


It may not be solely sufficient to know “Why to Update Mobile App?” This is simply because knowing Why doesn’t tell you When to Update Mobile App which can be as significant as “Striking the iron when it’s red hot.”

So when is the iron red hot or when to update mobile app? Well, here is when you should be doing it.

  1. When you find Bugs and Fixes: These are the most common updates you will need to conduct for your mobile app regardless of the number of tests performed before launching your app. Although the degree of update may vary from minor to major, these changes are just going to improve the User Experience (UX) ensuring proper functionality of the app without changing the features.But it is not as easy as it seems. Except Google Play Store that allows developers to push out updates whenever they want; all other stores like Apple, Microsoft and Amazon have the same approval process for updates as they have for initial app submission. Further Apple is particularly believed to be stringent and wants developers to fix crucial bug, security flaw or consistent app crashing issues without having to wait for long as much as in case of a regular update. Very ironically review of such updates may take time and can be painful.
  2. When you get considerable Feedback or Fan Following:
    • Feedback: Obviously if mobile app is not performing well, you need to work on feedback. Besides, how many app publishers care to take a serious note of feedback and act upon it? Working to fix common issue raised by majority of users is of course a wise decision though every negative review should not be taken personally. Further doing so may help you retain users who could otherwise switch to competitors when you don’t care or bother to work upon their requests, concerns or complaints.
    • Fan Following: When your mobile app is already doing well and has a huge fan following (or users) you can capitalize upon it. Of course the Time-Cost V/s Benefit measure has to be considered crucially particularly when you plan major updates.
  3. When New OS Version is launched: New versions of mobile operating systems bring plenty of opportunities for app publishers and companies. For example, Apple launched iOS 7 with 200 new features one of which is iBeacon that will not only boost mCommerce opportunities but will also help to create mobile apps with indoor navigation feature. Read in detail.You may also want to get details about Google’s recently announced KitKat (Android 4.4 version).
  4. When there is change in Seasons or Trends: Planning a mobile app update based on prevalent trend, or season can also turn a good strategy. Here are a few examples:
    • Seasons: In our related post, we cited the example of Angry Birds Seasons which stands valid, again here in this scenario. If not all, most mobile apps can benefit from the same approach, even if updates are only cosmetic.
    • Trends: Using trends to update mobile app can also turn in your favor. App like Icon Pop Quiz is already liked by a huge mass of mobile app users who love to get into the gameplay of identifying people, movie and TV shows and characters that are admired. Read in detail

Should you have questions or queries related with mobile app updating, feel free to contact us.


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