Finally, Nintendo enters into the smartphone world by launching, Miitomo, a Social Messaging App that facilitate funny conversation between friends. The company plans to release five mobile applications by March 2017.
Available at Play Store and iTunes, Miitomo comes with light game elements that enable users to spend more time with their cartoon avatar. What’s interesting? Users can interact with others’ Miis by answering their questions. Other Miis will also check those answer when your Mii comes to visit them or their Mii goes to visit you.
It’s the best idea to talk about yourself and then, Miitomo will share these things of your personality with people related to your life.
Although it takes some more time than you might have expected, Nintendo has developed something special that doesn’t disappoint its users.
Miitomo asks players to create their own Mii avatar. Once you have created Mii avatar, you can then get topics and questions that you can use for communicating with other Miis, developed by your friends. Miis are designed to make unique story for your characters. Interestingly, Miifoto creation can also share on social media like Instagram, Twitter, and Facebook.
It is described as a mixture of Nintendo’s 3DS StreetPass, which is an instant messenger application and Tomodachi Life, a 3DS life simulator game.
Released on March 17, Nintendo hinges on not chatting directly with friends. It becomes the most popular direct messaging app in Japan by beating Line. Below graph gives you better understanding.
Miitomo has already marked up over a million users. Within 24 hours of launched, Miitomo downloaded by 200,000 users on their iPhone and becomes the most downloadable Social Messaging App in the USA. Not only in iPhone, around 20,000 iPad users also have downloaded this application. We can add around 29,000 downloads for the Google’s mobile platform.
Miitomo isn’t in competition with Line intentionally, however, it will have a chance to strengthen its own numbers, as Nintendo’s “My Nintendo” rewards program launched. Replacing Club Nintendo, this program offers Nintendo console, game and app owners point to complete “Missions”.
Nintendo mobile games won’t be port from the 3DS or Wii U. The company has shaken hands with Japanese developer DeNA to develop unique and most interesting games for Android and iOS.
The new titles that created for tablets and smartphones will have ‘iconic game characters,’ and this partnership is aimed at extending the reach by complementing the console side of the business.
Nintendo said in a statement in March:
“To ensure the quality of game experience that consumers expect from this alliance of Nintendo and DeNA, only original games optimized for smart device functionality will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system.”
Fans shouldn’t be worried as DeNA is one of the best and experienced mobile app development company that developed many mobile game applications like Star Wars: Galactic Defense, Godus, Transformers Legends, Marvel Mighty Heroes, and more.
Why Nintendo’s decision to partner with DeNA? If we are looking at the price model of previous games developed by the company, we find that DeNA follows the freemium model that means it offer a free download of the game, but there are ads or in-app purchases for extra features.
Nintendo CEO Satoru Iwata said:
“I understand that, unlike the package model for dedicated game systems, the free-to-start type of business model is more widely adopted for games on smart devices, and the free-to-start model will naturally be an option for us to consider. On the other hand, Nintendo does not intend to choose payment methods that may hurt Nintendo’s brand image or our IP, which parents feel comfortable letting their children play with.”
Miitomo may include in-app purchases, but the mobile game application is available for free to download. There is no doubt Miitomo has started very strongly. It’s also interesting to see how Miitomo grows from this point.
We are also hoping for Nintendo’s long-term success in the lucrative mobile space, it has planned to add a new way of interaction and also other smartphone games in upcoming years.
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