How Road Trip Becomes Rocket App Idea & ‘Punch’ to Apple?


Before one and half year back, when Rio de Janeiro-based Alessandro Berio, was driving back from a road trip and listening to the songs on his iPhone, he had an eye on the album cover that was displayed on his iPhone’s dashboard. Staring at it, he thought it could be possible to use Album Covers to show photos that friends send.

Berio was also thinking to use the music controls to choose to whom you want to talk. This makes every Bluetooth car system a walkie-talkie by just clicking to the mic button. Gathering all his thoughts into app development, Punch is born.

Actually, it was also a personal experience that flickered the original concept for Punch, Berio says as his mom was in a car accident caused by a teenager who was texting on her phone.

Berio has previously worked on a social networking application, Thinkr that reached a few hundred thousand downloads before he shifted to his new idea, Punch.

Punch is an iOS application (soon available for Android) that delivers walkie-talkie messages even when the application is not running in the background. This application enables users to talk with their friends fast.

If you want more privacy with this application, just put your device on mute and the audio message will convert into text automatically. Amazingly, if you use Drive Mode, this application read your notification loudly.

How Innovatively Lock Screen Can Be Used in App for iPhone?

Punch’s lock screen works by controlling over the lock screen music player. You just have to click on “Play” button to record an audio message and click again to send. Where you would see the album cover art, video messages and photos. “Drive mode” is also available in this application that reads texts, animated photos, makes funny push notification sounds when you get emojis.

Additionally, Punch users can get and hear walkie-talkie audio messages due to Apple’s newer VoIP Push technology, even when an application is not running in the background.

How this Fantastic Application Cause to Apple’s Policy?

The beta version of Punch doesn’t use any private APIs, however, it seems to disrupt the spirit of Apple’s rules, if not their actual declarations. Even, no developers can take a feature like iPhone’s lock screen Music Controls and convert it into the front-end for a mobile messaging application.

On another side, we find that Punch has an interesting concept of how lock-screen messaging application could work. Right now, the current version of Punch is available, but without having the lock screen functionality.

Simplified Version of Application get Angel Funding Over 1 Million Brazilian Reais
Thinkr is in the process of being sold to a media company and now, it’s time for Punch to be simplified. A three-person developer team of Punch is working on a third application. Moreover, the startup has got a little bit of angel funding over 1 million Brazilian Reais to keep them working and are in the course of negotiating a seed round from an institutional investor in Brazil, Berio says.

What’s Next? If Apple Rejects an Application

Berio has a strong team of developers, who will keep innovating and won’t be dejected. Their developers are willing to take this concept to the Android platform.

“We’re not looking to break any rules per se, we just think this lockscreen experience we created is inevitable and necessary,” he explains. “We may also look at other platforms to develop further our project, however we still feel passionate about developing on iOS.”

Furthermore, Berio also confirmed that Android application is already in its development process and could release for users in some months.

Want to see a live demo of the application? Punch doesn’t work on the latest developer beta build of iOS platform, however through this video, you can come to know what exactly this app all about.

So, what if Apple Rejects, Android Has Already Accepted it with Lock Screen Application – Slidejoy

A Startup with a brilliant idea, Slidejoy has revealed a more comprehensive news reading experience with its new application that enables users to put all the advertisement and news on their Android lockscreens.

When users were reading news on Slidejoy, they can see one article at a time. However, with this application, users can view many stories from more than 500 sites and also allows to view more stories from different categories. Getting closer to be a full-fledged news app, Slidejoy allows to browse the top news in the popular categories like Business and Tech.

Some words from Co-founder, Sanghoon Kwak:

“A lot of the news apps … focus too much on personalization. Even before you see a news item, they want to know about what you like, what topics you want to follow. I think that inherently limits the scope of the news you get.”

Even, CEO and Co-founder Robert Seo said that the long-term of the company is to become “the gateway to your phone. We just wanted to provide an easy way to provide users with access to all those different features. Improving the news feature is just one aspect of that.”

Did you get the idea through this, that how he thought of lock screen to make his app unique than any other apps?

As a startup, you should constantly think about that how you’re delighting your users with new and easy features that make your mark in the app stores. Having a unique idea will please the smartphone users. We have happily worked with hundreds of startups and our approach is not just to make an application, but figure out the outcome, which our clients want to make through an application.


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