Whether you’ve a shoe shop in the city or a sports store near beach, your business may be missing huge market share unless you have an on demand app.
Well, according to a survey, the mobile share of global ecommerce transaction was over 40 percent in 2015, and it is expected to grow to 70% in 2017. In fact, 62% of smartphone users have made an online purchase using their mobile devices in 2016.
Point is, if you’re running a successful retail shop or ecommerce website, you absolutely must cater to mobile users. Not doing so is simply ignoring a majority of your potential customers.
Though it’s true that by building mobile app for your business can open gates to new opportunities, but it’s your responsibility to make sure that your retail app has a shopping experience that appeals to your customers.
Now, it’s understandable if you’re not so great with mobile app development trends, but hiring a top mobile app development company can take this burden off you.
Moreover, every big retail business like Macy’s or Urban outfitters already have their own retail apps. But, if you think that mobile applications are solely for big brands like Macy’s, Walmart, or Urban outfitters, you’re wrong!
More and more retail businesses and on demand delivery startups are following the mobile-first trend. In fact, these days you’ll notice that many small businesses you interact with have their own dedicated mobile app. And, a mobile app is what gets them ahead of the game when it comes to taking their marketing to the next level.
Now, if you’re still not convinced, let these benefits of mobile apps do the talking!
On demand apps can do what websites can’t
One fact that is undeniable is that native mobile apps provide the fastest and most reliable experience to users.
Compared to mobile web, mobile apps have far fewer connectivity issues and are far more responsive. On demand applications offer retailers a new way to connect with customers globally and to provide both, a convenient and more personalized shopping experience.
That being said, a huge portion of your customers will be interacting with their smartphones, and being able to put your app in their devices will be a huge opportunity. In addition to this, on demand apps enable you to send push notifications and in-app inbox rich messages.
Furthermore, apps can also incorporate features like GPS, address book, and camera for product and credit card scanning.
Apps cater to cross-channel customers
As the popularity of smartphones and tablets is growing, customers are now shopping using multiple channels.
No, it’s not really a face-off between online and brick-and-mortar. But, customers with mobile devices, it’s the matter about merging digital and in-store efforts into a seamless user experience that engage customers at home.
Moreover, as customers constantly adopt new technologies, convenient shopping, and payment methods, retailers must adopt the same to remain relevant. And, part of this necessary evolution is building on demand delivery app.
Meet Customer Demands
Top 25 retailers and 43 percent of top 125 retailers have their own dedicated mobile app.
The answer is simple, consumers demand them!
Mobile apps have become a preferred way for majority of customers to interact with brands. In fact, by developing a mobile app a retailer can address its customers at any time and place for them.
Personalize Shopping Experience
On demand apps allow retailers avail the opportunity to engage personally with consumers and provide a new kind of conversation between retailer and customer.
Mobile technology enable retailers to use push messaging, in-app messaging as well as many other tools to send relevant and personalized messages to the customers.
Not only that, having a mobile app also allow to easily track and understand the customers’ behavior. This data helps retailers to further personalize app interactions with customers, in addition to make more informed business decisions.
Customer expectations have already shifted to mobile apps. So, if you’ve a startup idea or own a retail business you can take it to next level with effective retail mobile app development.
Nowadays, customers expect their experiences to be personalized, which is why on demand app development is a trend that retailers need to pay attention to. So, go ahead, build mobile app for your retail business and connect with your customers at personalization level through your mobile app.