Flickbay - Bollywood Ka App
Flickbay is an intelligent film discovery platform, allowing users to read personalized film-related content.
Flickbay app has complex recommendation algorithms that understand user behavior to personalize content for each user and keep them engaged and entertained.
The Client’s Filmy Idea:
The client wanted to develop an app that can be known as IMDB for Bollywood hindi movie reviews. He wanted to gather all the information of old and new movies in a single app. Also, the client wanted to provide users to get the feed on the basis of their preference/interest.
The Born of Flickbay
Flickbay is a Bollywood fan's dream app, hosting the world's widest database of Bollywood movies. It is one of the best platforms through which user rates latest hindi movies, share their reviews and follow their friends with same film interests. From golden oldies to upcoming releases. Flickbay handpicked trailers, videos, news and film ratings from only the most reliable sources across the world wide web.
Flickbay Features
Search Movies by Genre, Actor, Director or Cast & Crew
Discover what's playing on TV today
Set Reminders of your favorite film on TV
See the latest Bollywood Movie Trailers
Stay updated with all Bollywood news
See Fresh Interviews of Khans, Akshay Kumar, Ranvir Singh
Movies’ Review at Your Fingertips
Get trivia and box office collections of all movies
Create personalized watchlists
Like and share exclusive Bollywood content
The Team & Technologies
We have a team of 2 iOS developers, 2 Android developers, and 2 Java (backend) developers who dedicatedly works to develop an app for iOS and Android platforms. The client provided us design, and we have used Objective-C to develop iOS app, Java for Android app and OrientDB as a database.
Difficulties and Results
We have used OrientDB to develop recommendation engine. However, we have faced problem in developing an algorithm to fetch personalized feed. At last, we have successfully coded it and now, users will get personalized feeds based on their interaction with the app. for e.g. what users like the most – songs, gossips, trailers, genre, movie reviews, and so on.
Escalations & Solutions
Yes. This is a big project and it is obvious to get escalations. Sometimes, the designing team was not responding while sometimes, we were unable to deliver some phase of product on time. Even, we have faced problems when our QA team was unable to find bugs, after a certain part of the app developer.
However, our team coordinates properly to complete app on-time and deliver bug-free Flickbay app to the client.
The Outcome
It’s just a beginning. We have developed ‘Baap of all Bollywood Apps’ so, it is obvious we have to add many other features in this application. Recently, Flickbay has an active 15,000 users and we have handled the database successfully and server.
Flickbay app has an amazing hotkey that allows users to get movie trailers, songs, music videos, current and upcoming film releases, box office numbers, latest news, reviews, movies playing on TV and DVD with just a single click. It also gives real-time movie content and easy navigation to explore personal watch-list by just sign up with an app.
Future Plans
Launched by Indian actor-producer Farhan Akhtar, Flickbay is the second major Bollywood-centric app hopes to stand out from its competitors with exclusive news coverage. Flickbay will plan to have a page for every actor and movie with trailers, box office collections, ratings and so on.
Flickbay founder Vishal Ramchandani said:
"Working in the movie space, I realized that there was no platform which combined everything about Bollywood under one roof. One had to go to individual websites, blogs etc. to get their daily dose of Bollywood content."
Flickbay will also integrate rewards system for consuming content. Users get points for sharing and watching content that will be redeemable against movie tickets, film memorabilia and autographed merchandise.
The movie review app will also have social networks to promote user-generated movie reviews and make personalized lists for favorite trailers, songs, and movies. Flickbay plans to use a Facebook-like algorithm for recommending content to users on the basis of their usage.
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