The client wanted a special effect with scientific theory behind the app was to bring positive ripple effect that would make one's life and other people's life happier, within a single occurrence would change the course of the universe forever, thus Butterfly Effect was born.
Butterfly Effect is your anonymous world, designed to make you happier by giving gratitude, getting inspiration, sharing your wishes, and connecting people like you.
In age where we walk around with audio/ video powerhouse in our pocket, we always wanted to be connected, and our goal was to create a social network anonymously where all our emotions, gratitude and personality of the users shines through.
The whole concept of a product lies on the branding, our client came to us with the name “Give Get Share”, but after several logo version, we realized it was not as par with the app, after several drawing and thinkings we came with the perfect name was staring right on our eyes: Butterfly Effect – Your Anonymous World
When it comes to anonymous chatting, we were very clear that we would make the iconography bold and recognizable, so that it is at ease to use.
A simple set of icon is created to illustrate key points that ButterlyEffect wanted to emphesise.