From taxi on demand to food deliveries, every common services have become highly competitive fields in the on demand economy.
Customers today expect products and services to be available at a moment’s notice, and startups that meet these demands have gained a significant benefits over their competitors.
So, what does it take to be a successful on demand startup?
Since beginning, Entrepreneurs come to us with their startup ideas in mind, and we always recommend them to focus on mobile app strategy because that’s where the world is headed. In certain countries like U.S., Canada, India, and other geographic locations, the majority of traffic comes from smartphones, and this trend will become more common all around the world.
As a matter of fact, the on demand concept is not new. Delivery companies like Kozmo.com and Webvan.com have raised millions of dollar back in mid 90’s with the promise of delivering merchandise within one hour in urban cities. But, these companies collapsed famously.
Now, after a decade later, on demand startup companies have arised again. This time, these startups are armed with more data, tools, and better understanding of consumers’ needs and how to fulfill them.
Consumers today are now more tech-savvy than before, and they now have a range of tools to purchase goods, locate coupons, and receive best deals directly in push notifications.
On the other hand, Entrepreneurs have the opportunity to be much more connected with their consumers and interact with them at personal level.
Mobile apps has probably the biggest impact on businesses and consumers as mobile apps serve as a constant presence on smartphones of the consumers to remind them to shop and regularly use their services.
Moreover, by building app for business, Entrepreneurs enjoy a number of benefits.
According a survey by 3*4 Consulting, 66% of users don’t go back to a website if it gives them trouble on their smartphone. This is why, to catch the mobile audience, developing an on demand app for your products/services is must.
A mobile app provides a dozens of ways to increase income, from offering shopping on app to push notifications to send special offers, providing your app users a way to send out social referrals, and more.
Running a business is all about reciprocation. You offer a product or service and the market opens their wallets with their demand.
Now, you might have discovered best way to encourage more engagement from customers. One way to do this is by creating a loyalty program for customers. These loyalty program would work like this: the more customers interact with your mobile app, the more points they collect, and these points can be used for great deals on the products that the customers want.
If you already have a program like this, you can digitalize the entire process by making their data available to you instantly. And, with these data, you’ll be able to figure out what type of loyalty programs your customers like and based on it you can offer your services.
When customer satisfaction increases, sales increase too. As a matter of fact, according to Salesforce, 70% of buying experiences are influenced by how customers feel they’re being treated.
Once your customers get interested with your product or service, the more consumer demand will grow. And, by having a mobile app, you’ll boost sales while enhancing the customer experience.
Opting for mobile app development for business has become a sure way for securing a strong presence in the industry. So, to make mobile-first strategy fit into your business is by developing a robust app. All you need to do is consult with experts and recognize the right app development approach that suits your business.
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