4 Strategies That Startups Can Learn from Delivery Booking App- GoGoVan

If you want to create a business model in the genre of on-demand then, you’re at the right place! Herein, we’ve rounded up four strategies of GoGoVan, which has transformed its on-demand business into in-demand. Let’s have a look what’s inside.

We live in the era in which ‘on-demand’ is ‘in-demand’. Undeniably, on-demand has become one of the widely known industries in the marketplace.

We came across an on-demand logistics service provider, which is known as GoGoVan that connects van drivers and customers for transporting goods. According to the report, “GoGoVan becomes Hong Kong’s first $1 billion startups after a merger with 58 Suyun”.

After facing various challenges in the marathon of being one of the best on-demand service providers, GoGoVan has again made the headlines. Well, there’s another report, which tells, Alibaba (the Chinese multinational e-commerce) has also invested in the on-demand ridesharing service – GoGoVan through its entrepreneurship fund.

Furthermore, as per the report from TechCrunch, “HongKong’s GoGoVan has secured $250 million in new capital.”

Before entering into the zone where we’ll share the strategies of GoGoVan, you can have a look at the evolution of the on-demand economy. It will give you a complete idea about the on-demand market.

The Evolution of On-Demand Economy

Undoubtedly, the collection of on-demand app-based services is making the lives of people more resourceful. From transportation of large and bulky goods to food delivery to grocery stores, – the world has become small due to the rapid growth of on-demand services.

In the below image, you can have a look at the data that shows the worldwide financing history of on-demand on the quarterly basis.


This story is not yet finished. Additionally, you can check the annual economy spending of on-demand, “US consumers are spending $57.6 billion in the on-demand economy”.

on-demand spending

In this way, we can say that the future on-demand service providers should know that the on-demand economy is too big to miss out the opportunities.

4 Strategies That Startups Can Learn From GoGoVan

If you have already made up your mind for creating a business model in terms of the on-demand delivery mobile app, you can check out the four main strategies of GoGoVan that can help any startup to get a huge success:

  1. ‘On-Demand Means Variety’ That GoGoVan Has Proven It

    Established in 2013, GoGoVan is one of the first app-based platforms for transporting goods. It was initially launched in Asia, but now it also operates in other countries, including Singapore, Hong Kong, Mainland China, Taiwan, South Korea, and India. According to the sources, over 18,000 van drivers and 50% of the van driver market was controlled by GoGoVan.

    Coming to the point, GoGoVan provides the ability to choose multiple options within one service. Users will realize that there is no boundation in order to stick with the old and tedious services as they experienced in the past. To illustrate, for transporting goods, users would not be forced to settle. However, GoGoVan comes up with a variety of options for transporting goods, like

    • User can ride with his items while moving
    • Oversized Goods
    • Transporting Pets
    • Additional Movers if needed
    • Warehouse in and out for commercial purpose
    • Provides a diverse range of vehicles like Van, 5.5 Ton Truck, and 9 Ton Truck

    If you’re planning to provide your users a successful on-demand delivery solution like a GoGoVan, then you need to make sure that you must assert the service, which is on-demand. Similarly, by providing a distinctive on-demand solution, GoGoVan proffers customized options to users within one service.

    Moreover, you need to be familiar with the customers’ needs as well as keep introducing personalized and viable options into the services. By doing so, they will not find out the on-demand services that are better than you.


  2. On-Demand Means Now

    The phrase, “on-demand means now”. Suppose that if you’re running an on-demand business, and you can’t able to provide what and when it is being demanded. Then, it will fail to meet the requirements of your users. All you need to take care is that do not leave enough space or time when it comes to potential customers.

    Therefore, the concept, ‘on-demand means now’ has been verified by the GoGoVan, allowing users to connect with 15,000+ drivers to meet the on-demand delivery as well as moving needs.


    Image Source: Bench.net

  3. The Flawless and Ideal Process

    Being the fastest and most-widely available on-demand service on the market, your business model needs to be revolutionary along with the flawless process of building products at the same time. Before heading to create an on-demand delivery app like GoGoVan, here are some of the questions that you need to ask yourself:

    • What are the problems you are trying to solve?
    • How can you validate that these are the actual problems of your customers?
    • How can you solve them?

    Keeping aforementioned questions into your mind, you can develop a successful model in the niche of the on-demand delivery market.

    Note: Below, we’re sharing the idea of the product process for on-demand that might be helpful for you.

    When it comes to the on-demand app solutions, one of the topmost priorities should be – to solve the real-life problems, which can add value to your customers’ life. However, a well-crafted product process must include four phases, including:

    1. Product Discovery (Defining and prioritizing problems)
    2. Product Validation (Designing and Testing the Prototypes (the very first version of any product)
    3. Product Delivery (Building and shipping solutions)
    4. Product Iteration (Measuring and Iterating solutions)


    Apart from building a well-crafted product process for your business, make sure you go through from the following points in order to avoid major failures.

    • The ‘simplicity’ plays a pivotal role while offering on-demand service in terms of a mobile app to your users.
    • When it comes to on-demand mobile application, then it must provide a user-friendly experience to users, which they would find easy-to-use without facing any challenges.
    • If you are determined to create an on-demand delivery app like GoGoVan, you need to focus on customer experience and business outcome. For instance, if you’re running an on-demand business like transporting goods, then you need to completely take care of the areas like rider experience, driver experience, and business experience, as you can see in the below image.


    Thus, figuring out the problems and their solutions for business must be one of the hardest parts, which you need to keep working out, or you can consult with an iPhone app development company to discuss your idea.

    Moving ahead with the last but not the least strategy for building the successful on-demand solution.

  4. Delivery Booking With GoGoVan App, It Just Takes 5 Minutes

    Talking about the mobile app, specifically for the on-demand solution, no matter what you’re providing under the tag of ‘on-demand’, that means instant service. Similarly, what GoGoVan doing is, and it claims to provide the service within a fraction of minutes.

    While using GoGoVan mobile app, users just need to follow five simple and hassle-free steps of booking a vehicle for transporting goods. As it embraces – Sign up/Sign in, choose the vehicle type, enter the pickup and delivery address, specify pick up time and additional requirements, and review and complete the booking.

    However, you might be aware of the complete process of booking a vehicle with GoGoVan, but the point of mentioning this is that the GoGoVan (package delivery app) simply saves the time of customers and its drivers.

    The entire process is not complicated at all for both users and drivers. So, if you’re running a business like GoGoVan, then these are essentials points that you may require to implement in your on-demand mobile app solution.

In a nutshell,

The revolt of on-demand does not require either venture capital or vital marketing scheme. Simply, the on-demand solution requires identifying the problem, finding out the way around it, and providing solutions to overcome it. That’s what a user expects from an ideal on-demand service.

However, you may have been struggling with a list of questions like:

  • How can I start with the procedure of building a unique on-demand platform?
  • Will it attract the right audience to my marketplace?
  • I have an idea, and looking for ways to implement it, what’s the right way to approach a mobile app development company OR an on-demand delivery app builder?

So if you have any of such queries or confusion regarding an app for on-demand solutions, then you can get in touch with us through the below-given form. And, we’ll revert you back within 16 hours.

Author Bio
Bhaval Patel
Bhaval Patel
Designation: Director (Operations)

Bhaval Patel is the Director (Operations) at Space-O Technologies. He has over 20 years of experience in business management and sales. He has expertise in taxi booking app solutions and on-demand applications. Under his guidance, Space-O has developed 50+ Uber-like taxi apps on both iOS and Android platforms.