So far 2017 has been a great year for mobile app development industry, and it has been a year of significant transformations in the domain of mobile technology.
Moreover, this year has experienced a great leap in terms of customer experience. Therefore, tech leaders like Apple and Android are looking forward to grabbing the broader utility scope and application references with wider devices on one hand.
In the coming year, we can witness a huge change in the way AI, AR, and VR that are interpreting into the real-life mobile solutions. As 2017 is on its way to end, so there are different technological hints, which should be leaving a great impact in the way mobile technology will work in 2018.
However, you can also experience some of the major trends that are lying ahead to delivering more prospects and users with rich and newer offerings, revealing huge opportunities for businesses to benefit from. Let’s have a look at the top mobile application development trends that are going to rule 2018.
Top Mobile App Trends to Watch Out in 2018
1. Artificial Intelligence in Mobile App Development Market
In the recent time, Artificial Intelligence (AI) has gained huge popularity in the market and it becomes one of the hottest topics in both business and science as various tech companies are interested in this technology.
According to a new report published by International Data Corporation (IDC), the AI market will experience a huge revenue growth of $47+ billion by 2020. Currently, Google’s $400 million acquisition of DeepMind is the perfect example of an AI app.
Moreover, the study connected by the McKinsey Global Institute discovered that tech giants such as Google and Baidu had spent approximately $20 to $30 billion on AI last year, with 90% of this spent on R&D and deployment, and 10% on AI acquisition.
The upcoming year (2018) will see the huge demand for AI in the mobile app development market as various companies are showing interest in this technology to develop their own apps.
2. Expect More of IoT and Wearable Technology
Internet of Things has been there already, and it is being used extensively in various forms and segments. From healthcare to education and smart homes to smart offices, IoT applications will slowly become mainstream in 2018.
Recently, it has been entered exceedingly in the home automation segment as well because more than 60,000 users are searching for the term “Smart Home” every month on search engines. It results in automation systems such as Amazon Echo and Google Home that are gaining huge popularity in the market.
Even startups like AlertMe and Nest in the Smart Home domain are hovering an average funding of $2.5 Billion. As per the prediction from the analysts, IoT will expand and grow from $157.05 billion in 2016 to $50.1 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 33.3%.
It will directly impact the mobile app trends as IoT devices are controlled by smartphones. With this, android app development can get a lot of more opportunities, developing innovative IoT apps that controlled by devices.
When it comes to talking about the wearable technology, today it is a hot discussion topic in the market. But still, it is not clear for various brands how they can adapt their marketing strategy to this new trend.
According to a report from Juniper Research, wearable advertising spend has been estimated to reach $68.7 million by 2019, opening many new opportunities for custom application development companies. Currently, there are more than 25000 apps under the wellness and fitness category and this number will rapidly grow in 2018 as well.
3. Augmented Reality and Virtual Reality
As Virtual Reality has redefined the entire world of mobile apps, Augmented Reality is like a cherry on the cake. This year, we have witnessed a huge demand for AR and VR apps and it will keep growing in 2018 also.
According to Digi-Capital report, the augmented reality market is expected to make $150 billion in revenue by 2020, presenting a potential market for professional app developers and enterprises to explore.
You can imagine the impact of your content marketing if they improved with AR graphics and videos presenting your application with a new reality. Even, Amazon Go is already leveraging the trending technology to interrupt the retail sector.
4. Mobile Payments to Inflate
As you know that the global mobile payment segment is experiencing exceptional growth in the last five years and it is establishing a $600B market by the end of 2017.
The market has been moved well-beyond its origins of niche status as it is now composed for the adoption of new payment technologies like next-generation contactless payments, integration of digital currency, wearable payment solutions, payment through implanted chips into the human body, etc.
Overall, the electronic payment market is expected to transform towards a cashless society. And it will be a good option for companies to harvest data and deliver in-depth analysis about clients. Moreover, mobile app development companies can also take benefit of enormous opportunities that mobile payment market has to offer.
5. Cloud based Applications
These days, mobile app developers are designing more cloud driven mobile applications. With the growing demand for cloud technology, it has become quicker and easier to get data without impacting on your internal phone memory.
With already top cloud-based apps like Dropbox, Google Drive, etc, various mobile apps are going to be cloud driven in the near future. As per the Cisco VNI Global Mobile Forecast (2015-2020), cloud apps are going to grow 90% of total mobile data traffic by 2019 worldwide.
Mobile cloud traffic will boost approximately 11 times with a compound annual growth rate (CAGR) of 60%. Cloud based apps are mainly important for enterprises as they can largely alleviate the data security problems inherent in BYOD (Bring Your Own Device).
There is always a question of protecting sensitive data with regards to employee devices, which are not completely safe and secure. And, it has been protected by the cloud as more number of companies can be assured that their data is safe and secure.
These are the top latest mobile app development trends that will rule in 2018, so make sure that you don’t forget to tie every single product launch to these mobile app trends. In the upcoming year, various innovations gear-up to disrupt the market, ensuring that you are at the top of your game with either a new innovation or leveraging these trends in your mobile app development strategies.
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