2018’s Important Mobile App Statistics & Reports


2019 is on the way. So, it’s a great time to look at the 2018 mobile app statistics and reports, checking the insights and facts about the trends and market.

In the last couple of years, mobile apps have reshaped everything from our daily life routine to means of communication. From booking cabs to ordering food, mobile apps have made things a lot easier for people.

According to statista.com, smartphone users across the world are expected to touch the number of four million by 2020. With this report on smartphone users, we can say that there is a great shift that one can experience from desktop to the mobile.

Here, in this blog, we have aggregated must know mobile app development statistics and reports into a single list, featuring facts and reports across the tech industry. Read on to know the latest mobile app development stats.

1. Mobile Usage Report

  • According to the Statista.com, 61.2% of the global mobile phone population accessed the internet from their mobile phone in 2018.
  • The users spend on average 69% of their media time on their smartphones, according to the comScore report.
  • 50% of the media time individuals spend on mobile applications, according to the comScore report.
  • As per the Zenithmedia.com, mobile devices are expected to drive 80% of global internet usage.
  • It is also reported that 91% of smartphone owners turn to their smartphones or mobile phones for ideas in the middle of a task
  • According to the same report, 65% of users say that they trust the relevant mobile source when using a smartphone for research.

2. Mobile App Download & Usage Statistics

  • The worldwide mobile application market was accounted for $108,440 million in the year 2016, and it is expected to raise at a CAGR of 19.2% to reach $311,249 million by 2023.
  • When it comes to the total number of mobile apps on the App stores, as per the statista.com, there were around 2.8 million mobile apps at Google Play Store as you can see in the following graph, highlighting the total number of apps from 2008 to 2017.


  • Talking about the Apple App Store, there were approximately 2.2 million apps available in the Store as of March 2017. Here’s the graphical view, highlighting the total number of iOS apps from 2008 to 2017.


  • The total numbers of mobile app downloads in 2017 were 197 billion, and it is expected that the total app downloads number will increase to 352 billion by 2021, according to statista.com. Here’s the graphical view of the total number of app downloads:


Image Source: Statista.com

  • As of June 2017, approximately 180 billion apps had been downloaded from Apple App Store, according to statista.com, whereas the total numbers of Android app downloaded from Google Play Store were 190 billion.
  • The total number of app downloads between 2017 and 2018 has shown a rise of 10.6%.

3. Most Popular Mobile App Categories in App Stores

The statistic highlights the most popular mobile app categories in App stores. Let’s check out the which are the most popular app categories in Google Play Store and Apple App Store.

  • As of September 2018, gaming apps were the first-most popular category, with a share of 24.86% of active apps, whereas business apps were the second-most popular category with a share of 9.77% of active apps being business apps. Nearly 25% of all mobile apps market are game apps that mean 2.5 times the number of business apps.


Image Source: Statista.com

  • This statistic shows the most popular mobile app categories in the Google Play app store. At the end of March 2018, education apps were the most popular category with 8.29% of all active apps. The second most popular app category is entertainment with 7.43% of all active apps. Here’s the graphical view of most popular app categories.


Image Source: Statista.com

  • When it comes to talking about the most used mobile app categories, smartphone users are spending the most of their time in social networking apps are on top with 20% of total usage time and music apps like Apple Music and Spotify are on the second position with 18%. Here’s the graphical image, highlighting the most used mobile apps by categories:


Image Source: Statista.com

4. Consumer Spend on Apple App Store & Google Play Store

Talking about consumer spending on the Apple App Store and Google Play Store, it grew by 22% by last year and reach $18.4 billion, which is a record number. This is what you can check in this given graph. The growth has risen-up in the year 2018 as compared to the previous year i.e. 20177.

Q1-2017-vs-Q1-2018Image Source: Statista.com

According to the latest report from sensortower.com, U.S. consumers spent an estimated $54.2 million on Apple’s App Store this Christmas, helping many apps to secure a place in top apps charts. The report shows a 31% year-over-year increase in spending as compared to Christmas 2017.

Key Takeaways

  • One of the main takeaways from this presented data and mobile app statistics 2018 report is mobile presence needs to be stable in any business model irrespective of its size and type. It is must to deliver a user-friendly experience to your customers through a high-end mobile application.
  • When it comes to delivering a valuable user experience, it requires substantial research. Different areas like users’ requirements, performance, prospective users, marketing strategy need definite attention and planning.
  • If you, as an early-stage startup, want to build a strong relationship with your customers, it is a must that you have a mobile application that will ease the communication between you and your customers. If functionality, experience and personalized connection take priority, a mobile application with requisite features is the best solution.

So, if you have got any mobile app idea for your business, but still have confusion how it can help your business to grow and expand, you can talk to our full stack developer, who will answer your queries. You just need to fill the contact us form, one of our sales representatives will get back to you and help you to bring your app ideas into life. In fact, our team is always happy to advise you on the best technical solutions. 

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