Both employee and consumer facing mobile applications are developed at a very fast pace today, to address the so called the “Unmet Demand.” And why not, after all people including workers are always available on mobile devices these days.
Having said that, there is a still high risk in such hastiness and launching apps too early that may not serve your audience as the way you have planned. So here is what you need to do to avoid failure.
- Have a Blueprint: Alongside planning all the aspects and phases of mobile app development in detail, you must also have a yardstick to measure the success of app and how will it create a difference for your consumer audience. Further having an app blueprint also includes detailed breakdown of every step and its cost. As per Forrester, mobile app design and development can cost between $200,000 and $350,000 and therefore demands due diligence while spending.In short understanding what you are trying to build and deliver; and how much difference it can create is of vital significance than mimicking your competitors’ decision of creating mobile apps.
- Have Right Development Resources: Now you will rarely find a person who is pro at everything including designing, programming and usability testing. Though there are many who would still claim to be versatile and solely sufficient to serve your requirement, there is always a risk that they may abandon your project saying it is really not working. To avoid doing so, you should consider outsourcing mobile app development to a company instead that will give you an access to employ a group of skilled professionals who have already been screened and are competent in their respective fields.Here in case of companies, you should yet review portfolios and ask for references to ensure you are selecting and short listing the one that befits your need, budget and other requirements. For example, if you are planning on enterprise mobile app development, then you should primarily consider the versatility of company’s technical expertise as the intended mobile app should be integrated with your existing systems and work harmoniously.
- Consider an Invite-Only Beta: Prior launching your mobile app globally, you should consider an invite only beta launch. In fact, Google+ and Pinterest did the same and achieved great success. Because doing so not only creates a buzz around your mobile app, but also helps you to have feedback and suggestions to make improvements before unveiling the final stable version. You can even use email marketing to notify a group of your consumers that you think can gain from using your mobile app. Moreover you can offer free and exclusive access of your mobile app to such group before its launch and even request those consumers to write a review of your app in exchange of free and exclusive access.
Make the most of these tips and share it with others in your circles and community. For support and mobile application development services, you can contact us.