iPhone App Development: Have an iPhone App Idea? Read this!


This post embraces information for those tech startups and entrepreneurs, who are having an iPhone app idea. If you’re one of those, then there is a piece of good news for you! Let’s check out what’s inside it?

When it comes to growing technologies, there is a lot which we need to be aware of. Talking about the average spending in the United States, according to Sensor Tower Intelligence data, “iPhone users spent an average of $21 more on in-app purchases (IAP) and premium apps during 2018 as compared to 2017, for a total of $79 per active device.” Well, all these figures do not include spending in eCommerce apps like Amazon, rideshare apps like Uber, and other applications where purchases are not processed via the App Store.

Being a tech startup or entrepreneur, you need to check out the following chart that shows how spending has increased year-over-year and grew among the top grossing categories of applications on the store as compared to the previous year i.e. 2017.


Average In-App Spending Per Active U.S. iPhone

Per Device App Spending on U.S. iPhone Grew More Year-Over-Year between 2017 & 2018. The average increased by 23% from $47 to $58. The data shows that it was slightly less than the 42% growth in average per device spending seen between 2015 and 2016.


Since 2015, the annual per device app spending in the United States has grown 139%, with a compound annual growth rate (CAGR) of 33.8%.

In conclusion, we can say that the average in-app spending has been increasing since 2015. And, there are a number of opportunities to come if you are having an idea based on the iPhone.

Forging ahead, let’s have a look into the top mobile app categories by average in-app spending per iPhone.

5 Important Mobile App Categories by Average Spending Per iPhone

In the following chart, you can see the top mobile app categories by average spending per iPhone in which you can see the comparison between 2017 and 2018.


According to the report from Sensor Tower Store Intelligence data, the following are the top iPhone mobile app categories: Games, Entertainment, Music, Social Networking, and Lifestyle.

1. Games: The mobile games app category led in terms of the total amount spent on average, and other mobile app categories experienced greater year-over-year growth in 2018.

2. Entertainment: The entertainment app category saw its device spending grew by 82%. The app category “entertainment” ranked #2 in terms of average spending per device as compared to last year i.e. 2018. And, it accounted for $8 of the $79 total, up from $4.40 in 2017.

3. Music & Social Networking: These are the other two mobile app categories, which grew by 22% and ranked #3 and #4 respectively.


Image Credits: abc.net.au

4. Lifestyle: On the other hand, the lifestyle app category saw per device spending grow by 86%. The next app category “lifestyle’ ranked #5, grew to $3.90 per device from $2.10 the year before.

As a tech startup, if you want to focus on entertainment app category, including apps similar to Netflix, Hulu or HBO Now, then you need to check out common features, which are important to consider during on-demand video streaming apps development.

Common Features to Consider Whilst Developing Entertainment Apps like Netflix, Hulu, or HBO Now

1. User Accounts

One of the common features, which is important to consider is to make the user profile to allow them to add their personal details to make their personal profiles. In the entertainment app similar to Netflix or Hulu, you can allow them to edit their personal piece of information, email address, passwords, and notifications.


Image Credits: hulu
Source: Google Play

Before creating video streaming apps similar to Netflix, the user profile is the common feature, which is all-essential to consider. This feature is important in order to track users’ favorites in terms of series, movies, genres, and music. So, to create on-demand video streaming apps like Hulu, user profile feature is one of the pivotal ones.

2. Search Content

When it comes to entertainment apps, then the most common feature is to allow your users to search for a wide range of content in terms of searching out movies, series, shows, and news.


Image Credits: hulu
Source: Google Play

Under entertainment app category, if you want to create a Hulu-like app, search content is the foremost feature, which makes it easy for users to search for their favorite episode of the series, program or anything.

All top of it, entertainment is one of the foremost app categories, which you as a tech startup can consider to embark in terms of creating on-demand video streaming apps like Hulu or Netflix.

3. Live Streaming

One of the prime features, which is important to consider is live streaming whether you want to create streaming apps or watching videos online. Such a feature allows users to watch videos in real-time. It also allows users to show their activities in real-time. It is also notable that the app category “entertainment” has ranked #2 in the average in-app spending per active U.S. iPhone.


Image Credits: hulu
Source: Google Play

Live streaming feature is all-important to consider, well, this is due to the fact that such feature can help you engage your real-time audience directly. However, at first, you find this feature basic, but it is one of the essential ones whilst creating an on-demand video streaming apps like Netflix or Hulu. To get such success as on-demand video subscription apps, you just need to understand the requirements of users in the specific region where you are going to focus.

4. Multi-lingual Support

The next important feature is multi-lingual support, which is important to target the users of every region. Such feature is all essential when you need to target the audience of multiple regions with multiple languages. If you are planning to create an on-demand live streaming app like Netflix or HBO Now, then such feature is all important to consider.


Image Credits: hulu
Source: Google Play

With this feature, users with different languages can see movies, shows or series by switching the language mode.

5. Payments

When it comes to talking about live streaming apps, the feature ‘payments’ is an essential one, which tech startups can consider. Payment feature is essential to complete the process of payment of a paid subscription. To build an app like Netflix-like service, don’t miss to consider this feature.


Image Credits: HBO Now
Source: Google Play

6. Social Feature

As a tech startup or entrepreneur, you need to give freedom to your users to share what they like the most in the on-demand video streaming apps like Hulu, HBO or Netflix. Well, it is all important to allow your users to share in terms of what they like or dislike while watching the videos, series or shows.


Such feature plays an important role whilst creating on-demand video streaming apps like Netflix. You can also allow users to rate and comment on the videos, which they stream.

To Sum Up

As you may have already gone through the top mobile app categories, which have been flourishing among iPhone users in the United States. Additionally, you have also gone through common features of entertainment apps like Netflix, HBO Now or Hulu.

After going through this, if there is an app idea that you want to discuss with a developer iOS, then it is a high time to convert your idea into reality. Also, you can cross-verify it with us as we’re a leading iPhone application development company. And, we’ve already developed over 3500 iPhone mobile apps in diverse mobile app categories along with unique features and functionalities, and over 50 on-demand solutions.

In case, if you still have any query or confusion regarding the cost of making an app like Netflix or Hulu, how long does it take to make an app like HBO Now or the mobile app development cost estimate India, iPhone app development services, want to build app for iPhone and Android, then you can get in touch with us through our contact us form. One of our sales representatives would like to assist you. In fact, there is a team of experienced iOS developers for hire according to your needs.

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This page was last edited on May 6th, 2020, at 6:18.


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