Businesses all over the world and across fields are now turning towards enterprise mobility to grow with the trends. Industry after industry, companies are turning towards mobile app solutions. While industries such as tourism, restaurant, yoga, medicine and more have expanded their businesses to include mobile solutions, other industries are opening up to the magical world of apps.
One of those industries that are getting ready to accept enterprise mobility is the Shopping field. After the tremendous success of online shopping apps, more and more businesses are getting associated with the trend as it is. This includes big names such as Flipkart, Amazon, Myntra, Jabong and many more. While a few of these apps are buy from apps other types of apps such as Quickr and OlX are sell and buy apps, that allow anyone to click and share a picture of any item they do not want to use anymore.
However, another revolution is taking place in and within the shopping apps. Mobile apps are transforming the online shopping industry. These apps, a few of which have recently taken an entry in the market, have a promising future and great present. They have recently been named, the in-store shopping apps. This is something about enhancing the in-store shopping experience and an innovation in retail shopping industry.
These are apps’ features that basically get used, while a person is shopping, in the very shop. Using these apps one can compare products and pricing, find the kind of products they want, get promotional offers, pay using the app after the purchasing is done, to avoid standing in queues, review the shopping place and the product and many more things can be done, using that app. It can already be said that more shopping shops are going this way.
According to CFI (Customer Feedback Insights) Group, the use of mobile apps for in-store shopping almost doubled from the previous year.
A survey from Perception Research Services says,
76% of smartphone owners use their phones while shopping. And by 2016, 85% of all digital shoppers will be mobile shoppers as well.
This is also a fact that with the revolution in e-commerce industry, people are becoming more autonomous when it comes to shopping. To keep the trend going retailers are catching up the pace by offering the retailer apps or in-store mobile apps. These kind of apps have become popular throughout the US according to the survey by Apptentive (88% of respondents use retail mobile apps).
The figure below shows the various reason for using the in-store shopping apps.
Image Source: businessinsider
Ways to Improve In-store Shopping Experience with Mobile Apps
#1. Seamless Experience with In-Store Navigation:
This is also known as Mobile Showrooming. Using this facility, a shopper can navigate easily between floors and directions. It helps the customers in navigating towards a product of their choice, with in-store mapping. Provide customers an easy way to research about the product.
People depend on their mobile phones while doing product research. It is always better to not let the customer go and compare your product with the competitor’s. Instead, with your own personalized app, you can make sure they stay stuck to your app only.
For example: You can allow the customers to scan the product bar-code or QR code through the app and provide the product information, reviews, pricing, etc. This increases the customer engagement with your store and apps.
#2. Act On Insights with User generated content next to the product:
Based on the searches of the customer, using the app, the app must send the customer immediate reviews of other customers, about the same or similar products, at the right moment. The app should genuinely attempt to help the customers, in all ways possible. Keeping the customers updated seems like the best thing to do, in the current situation, wherein no one has the time to spare a look to anything they do not want to buy. If one customer is satisfied they will bring in more customers for your business to flourish.
#3. Offer Mobile Coupons while they are shopping
A survey by RetailMeNot says, “more than 33 percent of shoppers admitted to being bargain hunters”. They search for online coupons in their mobile devices. While it is possible for some people to encash coupons on shopping, within the deadline. They often forget that they have the coupons while they are in the store. But it would be a brilliant surprise for customers to get a voucher or coupon while they are shopping. Mobile coupons can be engaged real time with the in-store app.
#4. Let Them Buy In-App:
While already the paying portals are less at the shop, standing in a queue with a couple of bags filled to the brim by goodies, is ultimate torture, that ruins the experience that customer has had in your shop. However, if the app can provide them with the freedom of paying on app as well, then it counts as good user experience.
As Motorola’s research has determined, that
by 2017 nearly half of all in-store transactions would be completed using a mobile point of sale application or a self-checkout feature on the mobile device of the customer.
#5. Give Loyalty Bonus To Your In-Store App’s Customers:
All of the above mentioned points are important, but they may prove to be useless, if due to any circumstances, a customer can’t use his/her smartphone. It will be a smart move to actually have an open WiFi connection, that can be used by the customers, while they are using the app. The in-store Wi-Fi increases customer loyalty, and makes sure that potential customers leads to a completed purchase.
While this was all the theory can explain, there are a couple of apps already in existence that prove the worth of these apps. The Apple App Store helps you, by allowing you to make reservations, purchase from the near by retail showroom and moiore. On the other hand there is an app named The Home Depot is an app to help users to browse and shop for home improvement products and appliances with in-store mapping making the shopping experience even better. What better guide than one that constantly stays in your pocket and speaks up only when you want it to.
Mobile apps are playing a complicated but important role in transforming the world’s commerce. But this can easily be called level 2 in that process. Using the functionalities of navigation, searching a product, winning vouchers, paying in app and other such features can accelerate the current ratio as well. While all businesses are taking advantage of the power mobile apps have, why not shopping?