How Digital Fitness Startup, Freeletics, Has Bagged $45M in Series A Funding With These 3 Simple Strategies


This post includes information fitness tech startups and entrepreneurs. Herein curated three simple strategies, which are behind the success of digital fitness startup, Freeletics. Let’s check out what’s inside?

It is no secret that the popularity of fitness apps are constantly increasing. However, fitness apps are also letting people aware of what’s going on with their bodies. Not only this, but it also allows people to do a lot of things with their apps, which promote physical fitness and mental strength.

Talking about the entire fitness industry, the fitness industry is becoming more and more attractive to investors. The U.S. fitness sector has grown significantly since 2010. In this image, you can see the total funding reached a high record in the United States and globally in 2017.


In a nutshell, we can say that there are huge opportunities for digital fitness startups in the upcoming years.

Well, in this competitive fitness world, there’s a German digital fitness startup, Freeletics, that is already in headlines.


Freeletics: Digital Fitness App Startup

As per the report from Crunchbase, “Freeletics has bagged $45M in Series A round of funding led by FitLab, JAZZ Venture Partners, and Causeway Media Partners.” It has also achieved 120% growth in core markets, including the United States.

Launched back in June 2013, Freeletics helps people to lose weight, gain muscle with the personal fitness coach. It is represented in over 160 countries fueled by a community of free athletes. With the total funding amount of $45M, this digital workout app, Freeletics, is headquartered in Munich, Germany.

fitness-appsImage Source: freeletics

  • Freeletics has over 31 million app users in more than 160 countries. And, the fitness app is ranked #77 in the Apple App Store under health and fitness apps category.
  • According to the latest report from SimilarWeb, “The Google Play rank of Freeletics app is #22 .” This is what you can see in this image.


  • On the other hand, the graph of the download rank of Freeletics app is going upward. And, in short, this digital fitness app is performing well.


After going through, it is worth checking out these simple strategies from one of Europe’s popular fitness apps, Freeletics. And, these strategies, which you as a fitness tech startup can consider during fitness apps development.

3 Simple Strategies from Freeletics That Fitness Tech Startups Can Consider During Fitness Apps development

1. Identify The Most Common Problems That You Can Solve

One of the important strategies to consider is to solve the problems faced by people, which generally lack in the diverse fitness programs.

All you need to analyze the problems faced by people while working out and in their athletic lifestyle. Let’s take the example of Freeletics app, it offers fitness content and AI-powered training plans, which provide a different way to interact with fitness enthusiasts. It works on HIIT (High-Intensity Interval Training) workouts by using user’s bodyweight.

Freeletics-AppImage Source: freeletics

You need to provide an online platform in which they can access a wide variety of workout plans within an app such as:

  • Body workouts for 10-30 minutes
  • Personal Fitness Coach
  • Customized Fitness Plans
  • Daily/Weekly Training Plans

Being a fitness tech startup, if you want to provide solutions, which can add value to your users’ lives, then you need to go with this effective strategy to flourish in this niche. If you are all set to create fitness apps like Freeletics, then this is one of the important strategies, which you can’t miss to forget.

2. Analyze The Latest Trends

The next important strategy is to analyze the latest trends, which are going on recently. All you just need to analyze the interests of people and passions of them, and in which programs they are actually interested in. As a first-time fitness startup, if you think that some programs will be beneficial for them and they have been looking for, then you need to stick with it.


However, online fitness programs are also in trend and users can easily access them wherever they want to. With the personal fitness coach and customized programs, your users can get benefits from all these programs. Furthermore, with AI-powered coaching, fitness can be easier as this has been realized by Freeletics app.

4. Netflix-Style Training Platform

The unlimited relevant training programs can be one of the effectual strategies to consider while developing successful gym workout apps like Freeletics. With such solution, fitness enthusiast would not find inconvenience when it comes to workouts or any other training program. You can create a collection of fitness programs and from which they can choose from at anytime and anywhere.


Image Source: freeletics

Without any hassle, they can access training programs as per their convenience, and they can opt for their favorite training videos from Netflix-style training app feature. By including this feature, you can take your fitness startup to the next level.

Final Thoughts

Once you have finalized with the app solutions, you can also go through with a few important app features to build successful fitness apps, which can thrive in this niche market.

So, if you are having an idea on the fitness coaching app, then you can cross-verify it with us as we’re a leading Android app development company. And, we’ve already developed over 50 fitness and wellness apps along with unique features and functionalities like audio-based guidance, cross-platform ability, social media integration, payment gateway integration, image gallery, and visual calendar.

In case, if you still have any query or confusion regarding mobile app development India, how much does it cost to create fitness apps like Freeletics, what’s the right way to hire fitness developers, Android app developers in India, then you can get in touch with us through our contact us form. One of our sales representatives will revert to you as soon as possible. The consultation is absolutely free of cost.


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