Nowadays, people just love to use smartphones for its functionalities and convenience. In fact, there are over 2 billion smartphone users in the world, and this number is increasing every day. Ever since smartphones have simplified our lives with apps in them, Entrepreneurs have started to come up with different mobile app ideas to establish their startups to enter mobile market.
Entrepreneurs have made (and still making!) buck loads of money with different mobile app ideas, many have started to wonder how do these entrepreneurs come up with new app ideas?
Now, this may sound strange, but the way to get great app ideas or startup ideas is not to think of startup ideas. It’s to look for problems people face in their everyday lives.
Forget The Money…Focus on Problems!
You may probably think why look for problems where you can easily innovate an existing app ideas and enter the competition.
Well, it’s not a completely stupid idea, but you should know that almost every successful startups revolves around their customers’ needs and motivations.
Remember, there are numerous mobile apps in the market built just to solve a problem or provide entertainment. And, the first thing you need to understand is that an app is not necessarily a business or startup idea.
What you need to do is come up with few mobile app ideas, narrow it down to one that you think is best and will attract many users.
Get Lost In Understanding Audience
After finalizing your app idea, it’s important that you also identify audience segment. An app only makes money when it meets the needs of a particular set of users. You need to examine these users in a greater detail.
Why your target audience will use your app or buy the services it offers?
People often search for a solution that solve a problem they’re experiencing in their lives. Whether it’s inconvenient food delivery or personal banking experience, such problems motivate people to look for a better solution to solve their problems.
This is why, identifying customers’ problems is the most important step before starting development process.
Examine Similar Apps If They Exist
Many apps in the market have areas of improvement. Look for app reviews, feedbacks, forums, and any other information you can find to address key issues its users are facing.
If your app idea is new, and you’ve tried to look for the similar app online, but couldn’t find one, Make one!
There are many applications in the market that are designed to solve problems people face in their daily routine. Try and find such problems and solve with an app.
Conduct research, if possible, on your users’ attitudes prior to app development to make sure you build a mobile app that is different from your competition, but solving real problems that exist in the market.
Build For Future To Succeed
Imagine the future…
What will be next big thing?
Think about future and start working backwards to build it.
Great startups and apps are innovative. They bring the future to us today.
For instance, Facebook gave the future of communication and way of connecting with anyone, while Whatsapp gave us the future of texting. Similarly, instead of waiting for others to trail blaze, think about the future, work on your idea, and be the leader in that space.
Once you’ve solid app idea, done with your market research, then get yourself a support of experts by hiring mobile app development company. Although, remember to sign a non-disclosure agreement with app development agency before sharing your idea. And, remember that mobile apps are not just about money, it’s about providing a solution to a problem. Who knows, you might develop next Uber or Snapchat in your journey.