Enterprise mobility has been the best answer to all enterprise problems and questions. However, new questions has arisen in its place.
Do employees actually use enterprise apps? If not, why?
Developing an app for your enterprise is not the problem. The issue is to make sure it is being best utilized. Anyone and everyone can make an app, but have you made an app your employees need, or something that is framed and decorated in the show case.
Have you ever thought about this? If not, then it is time to think about it now. Here’re a few points you need to know.
Why Enterprise Mobile App is failing to do the job they are assigned?
Apps Don’t Meet End-Users’ Need:
Enterprise mobile apps, which more or less are meant to be developed for the internal team. The app should have the features that help the team in making things simpler, instead of making it complicated. When the end users are specific, there are challenges too such as adopting new technology and if user gets difficulties, that app have chances to fail. We have seen cases where customers get frustrated because of bad user experience, because there are many app development companies who consider only on the core functionality not the user experience.
The survey by Avanade, an IT service provider, proves this. It says,
“86% of app development firm knows that good UI is essential to productivity, but just 37% make this a priority”.
And might that be the reason 90% of the apps on Google Play, have been downloaded and never used again. (Strange but true)
The usage of Smart-phone is increasing dramatically. The people now are used to the qualitative apps such as Evernote, Dropbox, Shuffle, Facebook, Twitter, Instagram and more. The apps need to be providing promising UI and UX, which is very necessary for more and regular use of the apps at an enterprise level. There are lots of chances where apps get uninstalled due to lack of user experience.
Not Available On All Devices:
Some of the apps have been developed with utmost care and scrutiny. They have all the features needed to make it successful. It even has high quality and user friendly nature. But, it fails. Why?
Most organizations have adapted the new trend of BYOD (Bring Your Own Device.) Which means that the more employees there are, so will there be an increase in the range of devices they will bring in. If your app is not compatible to all the devices of all the OS of all sizes, then there is a problem and be ready to face the app abandonment.
Never Take The Easy Route:
Then come the entrepreneurs who believe in getting things over with in a jiffy, using a short cut. But short cuts are never the right option for any decision that is going to shape your future. Many developers believe that building apps natively for each platform is simply a waste of time. They choose the cross-platform app development instead, thinking that this will be easy, cheap and worthy. However this is a myth. This might result in creating an app with horrible functionality, performance and crappy user experience.
We all are aware of the famous Mark Zuckerberg’s statement, “The biggest mistake that we made as a company is betting too much on HTML5 as opposed to native because it just wasn’t there…”. Similarly, Southwest Airlines, used a cross-platform app. Later this app was being taken as the example of worst app in every conference.
Giving good user experience is important, as mentioned in the point, above. So Native app development is the answer to all your trouble.
‘Think Mobile’, It’s Not Just A Saying:
Most people have heard of this phrase, ‘Think Mobile.’ But only a few actually work hard to actualize this philosophy. Old habits die hard and this is one of the reasons that enterprise mobile apps don’t work well.
According to Developer Tech,
“With most office-based employees spending at least some time working away from their office-desk every day; mobile has become an enterprise norm. As a result, you need to forget everything you learnt about developing for the desktop.”
With the business processes being mobile, mobility with work has become the standard, mobilizing the whole business process.
It is important to target the end user, which in this case are the employees who are going to use this app, which in turn will benefit your company. However, most enterprises focus on the business needs more. This is why most enterprise strategy fails. Channel your energies towards prioritizing what kind of app is the most beneficial for your company rather than just focusing on the business needs.