How Our Developed Dating App, Swype, Provided Three Solutions to the Online Dating Industry in Ghana

develop dating app like Tinder

Are you fascinated by the online dating world? Planning to revolutionize the dating industry with your app idea? One of our clients was also delighted by the dating industry and decided to develop dating app like Tinder for his homeland Ghana. He wanted the app that can provide a free environment for the people to connect and date with mutual interests. In this blog, we will tell you how our developed dating app, Swype, contributed 3 solutions to the online dating app industry.

Tinder has changed the online dating industry. As a result, we are seeing a plethora of Tinder alternatives, with the same aim of helping people fall in love, or find someone to hangout with.

Our client also overheard the noise of the online dating platform and decided to develop a dating app for his homeland Ghana, West Africa. Today, people are in search of mutual interest. Our client understood the need for such an interactive social platform for the people in Ghana, thus had a vague idea of making a similar application like Tinder.

He started searching on Google for the leading mobile application development company and came across our name on SERP and went through our company portfolio. We have developed over 3500 apps in almost every industry. Every app developed by us had an exclusive feature set that attracted him to contact us.

Thus our sales representatives had a great solution to create an online brand identity of his dating app in this cluttered online dating industry. Let’s dive into how our developed dating app contributed 3 solutions to the dating industry.

How Our Developed Dating App like Tinder Contributed 3 Solutions to the Dating Industry

#1 Smart sorting and filtering perfect niche for the targeted audience

Every online user has one major dissatisfaction with online dating platforms.

Not meeting their perfect match.

What is a perfect online match? One who has some similar liking, and falls under a certain age group, with fun hobbies. 

In the online world, you are not meeting the other person in person, thus there has to be some barriers set for unwanted attention and a secured app for dating. Our dating app experts came up with a solution in the form of ‘match filters’.

Solution: We have curated a unique search filter where the users have to set criteria for their perfect match. The filter consists of the preferred age range, maximum distance, location preference which narrow down the search periphery for the exact match. Also, there is a common search bar where users can mention hobbies or interests to find their match. People with a similar match will appear as per the search. 

The Tinder like dating app has eliminated the swiping time, as the search is filtered as per the selected preferences. This also avoids unwanted creepy messages and endless stalking.

#2  Unlocking the in-app messaging through ‘mutual like’ of the users

Many times it happens that the users are bombarded with unwanted messages and online harassment through in-app chatting facilities. Our client wanted a solution to this particular problem, as it affects online brand identity and goodwill. 

Solution: We created a secure messaging platform for online users. With mutual liking, one can unlock the messaging feature.

For instance, when a user likes a profile of his potential match, in return there has to be a similar like on his profile to unlock the messaging feature and start chatting.

It indirectly works as a ‘yes’ from both the ends and a ‘no’ if one of them ignores the other person’s like on his profile.

Some Interesting facts about the dating app: The client had a name in mind “Swipe” from a mere idea of swiping left-right on a dating application. Our team redefined the word ‘Swipe’  to ‘Swype’ and gave its online identity. For in-depth information on the Swype application, its related features and what challenges we faced while developing dating app for our client, you can visit our Swype app portfolio and Swype app case study.

#3 Use of advanced technologies – Blockchain technology

There are users who do not show their real identity online. This makes the online users uncomfortable on how to rely or trust while talking to a person online. Thus, our online dating app expert came with a technologically sound solution in the form of blockchain.

Solution: The integration of blockchain technology provides a foolproof mechanism for verifying every user’s account. Another challenge countered by this technology is personal data safety. The Swype app has a profile verification that gives a sense of validation and avoids anonymous profile creation or fake profiles.

An Honest Review from Our Client

After successfully developing the online dating app, our client was overwhelmed by the secured features and functionalities recommended by one of our technical head who has an experience of 13 years in the mobile app world. Have a look at what our client has to say about our work:

develop dating app like Tinder

If you are planning to develop dating app like Tinder, you can consult our mobile app consultants with your dating app idea. Just cross-verifying your app idea with us and we will help you to know the scope of your app.

Before concluding this blog, we have curated some industry stats and business models of the top dating apps like Tinder. You might want to know the scope of this growing online dating app industry before investing in Tinder alternatives.

Online Dating Industry Statistics

  • According to statista, the online dating segment amounts to US$1,958m in 2019. It is expected to show an annual growth rate of 6.0%, resulting in a market volume of US$2,471m by 2023.
  • Currently, online user penetration is 3.0% in 2019 and is expected to hit 3.6% by 2023.
  • According to Market Research, the US alone is estimated to be worth over $2.5 billion and will continue to grow at an annual growth rate of 3.9% from 2018 to 2022. 
  • Countries like US, UK, Germany, Spain, France, Brazil, Sweden, and Denmark are the ones that use the online dating apps the most.

Business Models of the Top Online Dating Apps

  • Tinder: Recently, according to the announcement of Match Group, Tinder added over 1.6 million subscribers which bring in a revenue generation between $535 million and $545 million.

The major credit of this revenue generation goes to its new in-app feature “Tinder Gold.” It allows online members with certain limited features like more Super Likes per day, the ability to swipe around the world, and insight into who’s already liked them.

Thus it’s major earnings flow by subscription-based features. If you are planning to create an app like Tinder, keep this business model in mind.

  • Bumble: The WSJ reports that it has some 75 million users and the lifetime downloads of Bumble are about 52 million, while lifetime in-app purchase revenue is about $335 million.

The major credit of this revenue generation goes to its unique dating app idea. The idea of ‘woman makes the first move’ has changed the rules of the dating game. The app empowers users to connect across three modes Bumble date, BFF, Bizz.

Thus, if you also have any idea to develop dating app like Tinder or Bumble or do you want to make one of the best LGBT dating apps, validate it with us. Every dating application enjoys its own share of revenue and audience. Thus, without giving a second thought on your idea, work on the feature integration and functionalities.

Discuss it with us as we are a leading iPhone and Android application development company with development centers in India, USA, and Canada. In fact, we have experience of developing over 40 social networking apps with different features and functionalities.

If you still have any query like how much does it cost to develop dating app like Tinder, how much money do top dating apps make, what is the importance of creating an MVP for dating app, Android app development cost or how to hire mobile app developers, just fill our contact us form and one of our sales representatives will get back to you to answer your queries. The consultation won’t cost you any money.

This page was last edited on May 27th, 2020, at 4:20.

Author Bio

Narendra Purohit

Narendra Purohit

Designation: Vice President (Products)

Narendra Purohit is Vice President (Products) at Space-O Technologies. He has in-depth knowledge about software delivery and 16+ years of experience in web and mobile app development industry. He has expertise in the photo-video apps, lifestyle apps, dating app industry.


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