This post includes information for dating startups and entrepreneurs. Scroll down to know about the important lessons, which you can learn out of the US-based Zoosk app.
With the advancement of technology, dating is the only thing that can’t be changed. It works on a simple scenario as people do talk with each other at first, then they start dating each other. You might be aware of a few popular dating apps like Tinder, Bumble, and Happn. However, there is another popular dating app named Zoosk, which is recently ranked #4 in the dating app category by Play Store, as per the latest report from Similar Web. Furthermore, in this image, you can also see the Usage rank of Zoosk app that is #3.
Let’s dive to know more about the US-based popular app – Zoosk.
Zoosk: The US-based Popular Dating App
Founded in 2007, California-based Zoosk app is one of the leading dating apps, which allow its app users to pair with singles with whom they are likely to discover mutual connections. This online dating app like Tinder is based on the Behavioral Matchmaking technology, which is constantly learning from the actions of app users. And, based on the concept, it delivers better matches in real-time.
The market leader of dating, Zoosk app has over 40 million active members, and the app claims to be #1 grossing dating or matching application and placed in top 20 grossing app overall in the Apple App Store.
- Tinder similar apps Zoosk is currently available in over 80 countries and translated into 25 languages.
- The fastest growing social dating network, Zoosk, provides the safest and fun dating experience to its app users.
- According to the report from Crunchbase, Zoosk app had raised $21.1M in Series E round of funding in 2012. And, it has 758,028 monthly downloads.
- With $61.6M total amount of funding, Zoosk has $178M in revenue annually.
- According to the latest news from crunchbase.com, Spark Networks is planning to acquire Zoosk, making it the second largest online dating platform in North America. Once completed, this acquisition will double Spark’s total monthly paying subscriber base to 1 million people.
3 Important Lessons Startups Can Learn Out of the US-based Zoosk App
1. Be Innovative & Early Technology Adopter
For dating startups, this is one of the important lessons, which you need to consider is to be innovating in terms of offering the services in dating. To create a dating or matching application like Zoosk or make a dating app like Tinder, you need to be creative while offering app features for dating. Listen to your customers as what they have been missing out for so long. The foremost lesson, which you can learn out from Zoosk is you need to be innovative as time passes. Whether it is about to embrace videos or discover quality people in order to help people to connect, talk, and find romantic love.
Image Source: zoosk
Being a dating startup, if you are planning to create an online dating app, then you need be innovative and early adopter in order to provide your users something unique, which they have been missing out for the past few years. This is the main lesson, which is worth considering from the US-based dating app, Zoosk.
2. Find Solutions That Make Customers More Comfortable
When it comes to online dating, people do have a tendency to seek the safest platform for themselves. In general, every startup or an entrepreneur needs to be problem solver while offering solutions, which actually make customers more comfortable. It is quite easy to start a new startup, but it is hard to find solutions and become indispensable in your niche market. To develop dating app, it is important to provide a secured online platform where your customers can rely on.
Image Source: zoosk
To solve the real-world problems of your customers, this is one of the important lessons, which you need to consider during dating apps development. It is all important to listen to your customers and find out solutions for the same as what they have been expecting from your online dating services. To increase accountability, it is important to let your users share their experiences regarding the online dating platform provided by you.
3. Expand into The New Areas Beyond Dating
The next pivotal lesson is to learn out from the very popular dating app, Zoosk, is apart from dating, you can experiment into the other new areas. And, these new areas can be professional networking or friend-centred dating platform. What does make your online dating app different from other apps? All you need to answer such questions with an optimal solution that can grab your audience attention for a long time.
If we’re taking an example of Zoosk app, it does not only stop its growth by just providing solutions to people who seek dating, but it also covers those who are seeking professional platforms and friend-centred dating platform. So, beyond dating, it can be possible to provide a dating platform, which provides users something different, which has not yet available in other dating platforms.
You have just gone through with a few important lessons by Zoosk, the matching application, which you can adapt without having another thought to develop dating apps like Tinder or Zoosk. Being a dating startup, if you want to share the app idea of dating that can create a buzz, then you can cross-verify your app idea with us.
As we’re a leading Android app development company, and have already developed over 40 online top dating apps like Tinder along with diverse features and functionalities such as geolocation, cross-platform ability, social media integration, in-app messaging, and multi-lingual support. We design and develop iOS and Android mobile apps for dating industry, including many top features.
In case, if you still have any query or confusion regarding the mobile apps design and development cost of dating app like Tinder or Zoosk, and how to create a dating app or how long does it take to create an app, then you can get in touch with us through our contact us form. One of our sales representatives will revert to you as soon as possible. The consultation is absolutely free of cost.
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