This article is for Entrepreneurs and Grocery Store owners who wants to increase their business reach and sale with grocery delivery app development.
Is your grocery store getting less and less crowded everyday?
Then it’s time to give your customers a new, better, and more convenient grocery shopping experience.
Once upon a time people had to create advanced grocery list for their required things, then schedule a day to visit the grocery store, waste their valuable time buying their groceries and at last return to the home tired and exhausted.
However, the times have changed.
Nowadays, the blend of internet and grocery app development has completely changed the scenario. In fact, there has been a surge in grocery app for Android, iOS, and all available platforms.
It’s because entrepreneurs and grocery store owners have started realizing the sales significance of grocery delivery app development as it helps them to provide better & convenient grocery shopping experience.
Not only that, but people also want change. Change in their grocery shopping experience, change from overcrowded grocery store, and the obvious change to save their precious time.
According to National Grocers Association’s survey, 1/3rd of customers in U.S. have downloaded grocery shopping app.
This means, the opportunity to grow and scale your grocery business with grocery delivery app development is huge. Although, the on demand market has faced a lot of critical observation in past recent years about whether they’re viable business models or not.
But then, Instacart app just raised $400 million at a 3.4$ billion valuation, which means the funding environment for grocery industry is softening a bit.
In fact, another grocery delivery app startup – Cornershop – has raised $21 million in financing round led by Accel as it starts to expand its market. Currently, Cornershop operates in Chile and Mexico and its app are available on both Google Play Store and Apple App Store.
Like Instacart, Cornershop works with shoppers to track down products in local stores and then deliver them in 90 minutes or less.
Now, by looking at Instacart and Cornershop’s success, it may seem easy to launch your own online grocery delivery app and start business, but the fact is it can be plenty challenging.
There are things to think about.
First you need to figure out how both grocery delivery apps (Instacart and Cornershop) exactly work.
Where do they provide their services?
What is their monetization strategy?
Which market are you going to target?
Are there any grocery delivery apps targeting your desired market?
Do these apps have any pain-points?
What about your grocery delivery app?
Will you write code on your own or hire dedicated developer?
The list goes on.
However, before you go out and start talking with developers on Upwork, People Per Hour, and other freelancing platforms, first you need to figure out what will work for your targeted market.
For example, grocery delivery app include Postmates and Instacart. Postmates deliver both food and groceries from popular shops such as 7-eleven, while Instacart hire personal shoppers who purchase and deliver products to customers.
For your grocery mobile app development, it’s important that you first create a strategy of how the grocery delivery will be done through your app. And your grocery delivery app must provide the feature of live tracking so that the customers can track their purchases whenever they want to.
Now remember, features like live tracking could be difficult to integrate and if not done right, the user experience can become frustrating, making your users not using your app. Therefore, it is vital that you integrate and test such feature carefully, or hire mobile app development company having experience of creating on demand apps.
When starting a grocery delivery business, choose your targeted market carefully where the competition is low and how the audience will be enticed to use your grocery delivery service.
Start your business with smaller investments. Test your concept in one market with dense population.
Next, design your mobile app in accordance to your targeted audience. You grocery delivery app must be appealing and easy-to-use for your customers. Be sure that you advertise your service before launching the app. Use all channels of social media and advertising you could find to acquire the base audience.
Here, referral program could be quite useful. Many popular on demand apps like Uber, Ola, Airbnb, and others used this strategy to grow their user base and it worked well.
Furthermore, you could also provide special offers. Customers are more likely to use an app if they can get discounts, vouchers, or gifts. You, for example, can give your customers higher discount rates if they use your app for longer time.
Remember, regardless of how you choose to offer your online grocery delivery services for your targeted market, your grocery delivery app must promise cheaper and faster delivery.
This is where the competitive advantage lies. And, in order to hold this competitive advantage, you must focus on user acquisition and user retention, in addition to keeping your app as simple as possible to use for your audience.
Know that there is a growing demand for apps that help users with delivery services. And grocery delivery apps are currently popping up all over the United States (like Grocery delivery Las Vegas and Grocery delivery Houston).
So, if you decide to develop a grocery app for your store, you should know why users use them in the first place.
- Users want to plan their family budget by cutting down on impulsive buys.
- Users want to minimize their time at the store and get all the grocery they need.
- Users want to keep up with loyalty programs at their favourite grocery stores.
This means, a grocery mobile app that combines these functions with a user-friendly interface can enter the grocery app market with better chances of becoming successful.