Important Note: Converting your website into a mobile app is a customized process. We do not have any converter that directly converts your website into an app. First, we comprehend your website, its functionalities, and then we create a totally customized app with the same functionalities. No automation. No automation at all.
We can not solve problems with the same thinking we used when we created them – Albert Einstein
Did you know mobile revenues are expected to hit $700 billion by the end of 2017?
Today, businesses are focusing on native app development that can be distributed in Apple App Store and Google Play Store.
Ever since Facebook received a positive response after launching their native apps for both platforms, other tech giants and startups also started adopting the idea of converting a website into mobile apps.
Facebook first started out with a website, then a web app, later they created a full native mobile app offering simplified UI.
Many startups like Airbnb applied the same formula.
You know what’s Airbnb, right?
It’s a marketplace that connects people having spare beds with the people who are looking for a cheap place to stay.
While they started out as a website, but soon they launched theirs on demand app for both iOS and Android platform. In fact, this strategy has been used by many companies these days.
Dropbox, Slack, Pinterest also didn’t wait too long for expanding their offerings to a mobile app.
But, the question is: What encouraged all these startups to convert website to the mobile app?
Glad you asked. Because that’s what we’re going to talk next.
First of all, what you should know is that Airbnb, Uber, Instagram, Facebook, and a bunch of other companies have already proved that mobile-first business model works darn good.
Nowadays, users spend 90 percent of their time on mobile apps compared to mobile web apps and websites. The consumer dollars also follow the same path. More than 78 percent of users have made purchases using a smartphone in 2015 according to the latest report by Mobile Ecosystem Forum.
In addition to this, the number of products and services via mobile has surpassed the number of products and services via the website in the last 6 months.
Now, let’s step away from the eCommerce domain for a moment and take a look at online publishing for example.
Buzzfeed, New York Times, The Guardian, and other top-tier media companies also have their own dedicated mobile app in addition to having a responsive website.
It’s quite simple. Just look at the following chart.
Mobile apps have created a new dedicated channel for engaging and communicating with the target audience. In fact, it has now become another channel for businesses to leverage higher profits and increase revenue.
In addition to this, now you can keep users engaged with push notifications to encourage for more often interactions. And, to do this, first, you need to analyze your website.
Let’s say, for example, you’re a grocery store. Your website allows users to purchase groceries. Now, should your app just be a tool to buy their groceries directly from their smartphone or should it offer additional features?
Convert Website to Mobile App
Before we get into this subject, you should know 2 important facts.
Fact #1: People spend more time on mobile apps compared to mobile websites.
Fact #2: They also tend to abandon apps more frequently.
To give a precise number, 23 percent of users leave an app after using it once.
Basically, there are four reasons why people leave an app.
- Technical difficulties like the app glitches, crashes, and freezes
- Complex onboarding or high barrier
- Ad clutter
- Poor user experience
Unfortunately, many businesses are guilty of the following when converting their website to mobile app.
Some businesses focus on tech details first, rather than pondering on their app goal.
Users generally tend to use mobile apps in a different manner as compared to websites. This is why you’ll have to adapt the user experience accordingly.
All in all, the point is, to convert website to a mobile app, you’ll have to adapt the design first.
Here are the best tips for this:
#1: Simplify The Navigation
You might have reduced the number of drop down menus in your website for the user-friendly interface, and that’s great!
But now, you’ll also have to re-organize those again into buttons.
Take a look at Airbnb app as well as a mobile website (left: mobile app. Right: mobile website):
Key Point: Your mobile app should immediately prompt what to do and deliver hotkey access to your core features. For this, you may need to map out your customer journey to identify user flows within your app.
Here, a mobile app development company might help you with your app flow, style screens, and navigation paths suiting best for your business app.
#2: Use Familiar Mobile Patterns
A website wrapped into a mobile app will feel like an alien. This is why, when you convert website to the mobile app, you should take specific mobile gestures into account and take advantage of commonly used UI design patterns.
Once your app is developed and progresses, you’ll have a good opportunity to go back to your site and examine its content, feature, and overall experience. For instance, you may also want to direct people to your app depending on what mobile OS they’re on.
Take a look at Dogise website for example:
Similarly, you can create a landing page on your website linking directly to the both Google Play Store and Apple App Store.
#3: Offer Instant Gratification
Users today look for apps that instantly satisfy their needs. Most importantly, they want an instant reward for their interaction. Therefore, when you convert website to the mobile app, design your app in such a way that users instantly receive what they’re looking for.
As a matter of fact, users tend to engage with apps longer when they’re receiving tangible outputs. Moreover, the majority of users who prefer mobile apps for their problem always want to complete the least number of steps to receive their reward.
Lastly, after releasing your app, it’s also important to continue to analyze and iterate what’s working. You as an app owner need to find out what your audience is looking for, and where they are facing problems while using your app.
Studies have shown that a mobile app needs to be regularly maintained and updated frequently to make sure app remains relevant and successful for a long time.
To leverage the benefits of updating apps to increase overall ratings of your app, you should check out our previous article.
Moving from a website to a mobile app doesn’t mean you’ve to replicate what you already offered on your website. In fact, if you properly turn web app to mobile app accommodated with a top mobile app development company, your mobile app go beyond your competitors’ apps.
Take your time to really understand how your audience is using your services and your app can help your users with same services with a seamless user experience.