Sr. PPC Specialist

Experience: 4+ Years
Job Type: Full-time
Location: Ahmedabad
Posted: November 20, 2022


Sr. PPC Specialist

Required Qualifications

  • Expertise in Google Ads campaigns

  • A good understanding of how PPC fits into the wider area of digital marketing
  • Experience in working with small and large PPC accounts
  • Knowledge of Microsoft Excel and data manipulation
  • Strong analytical skills
  • The ability to think creatively
  • Excellent attention to detail
  • The ability to think strategically and develop innovative marketing strategies
  • Creative writing skills
  • The ability to present information effectively to a range of audiences
  • Strong relationship-building skills
  • Excellent communication skills
  • Experience using tools such as Google AdWords, Google Analytics, WebTrends etc.

Roles and Responsibilities

  • Creating and planning a variety of PPC campaigns across a range of digital channels

  • Run different paid campaigns such as search ads, display advertising, Social media advertising, Retargeting Campaigns, Instream ads etc.
  • Participate in forming effective paid search strategies
  • Overseeing existing campaigns and making recommendations on how to optimize them
  • Analyzing trends and making data-driven decisions
  • Analyze and optimize ad campaigns to increase return on investment (ROI)
  • Writing engaging copy for adverts and proofreading
  • Manage all aspects of Google Ad campaigns
  • Making creative suggestions for advert templates
  • Account management of inhouse projects
  • Launch and optimize various PPC campaigns
  • Suggest and develop new campaigns across multiple channels
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Producing detailed analysis and reports of campaigns
  • Presenting data and reports to a range of audiences
  • Collaborate with a team of marketers, Google Ads specialists, and engineers


USA Office

222 East Main St, Suite B-2
Mesa, AZ 85201
+1 (650) 666-3071

Canada Office

2 County Court Blvd., Suite 400, Brampton, Ontario L6W 3W8
+1 (437) 488-7337

India Office

Headquarters - Service Division

1005, 10th Floor, Abhishree Adroit, Mansi Circle, Ahmedabad, Gujarat 380015
SALES: +91 9023469775
HR: +91 9316757277 / +91 9601433998

India Office

Product Division

B-301-307, Sankalp Iconic Tower,
Near Iscon Cross Road,
Ambli - Bopal Rd, Ahmedabad,
Gujarat 380058