BetterUp- Corporate Training App Secured $26M with 3 Features


This post contains information for those startups and entrepreneurs, who are looking up surefire ways to develop online training apps like BetterUp. We’ve curated top three useful features, which you can check out once before creating an on-demand business training app.

The buzz around the potential of on-demand job training apps has already reached new heights. There are a growing number of institutions, but startups are on a mission to democratize the education and learning with the best e-learning platforms.

If we are talking about the on-demand corporate training apps, we can’t forget to mention an app, called as BetterUp, which is performing tremendously in the market.

According to the report, “BetterUp, a San Francisco based leadership development platform, has secured $26 million in Series B funding”. However, the latest funding round of BetterUp led by Lightspeed Venture Partners with participation from its existing investors DFJ, Freetyle Capital, and Crosslink Capital. The objective of this on-demand training app is to democratize and enhance coaching with AI (artificial intelligence) and mobility.

What BetterUp (On-Demand Training App) is All About

Founded in 2013, the company BetterUp has been selling its services exclusively to large organizations. Plus, its clients include Salesforce, CapitalOne, Square, LogiTech and Buffalo Wild Wings.

Basically, this service is for Chief Executives, mid-level managers and employees who work in diverse organizations and have high potential to do extraordinary, but do not have a right platform. The platform is a completely safe as it provides a strict confidential code to its app users.

  • BetterUp is a mobile platform, allowing its users (managers, employees, or new parents) with personalized coaching at their fingertips.
  • Also, the venture-backed startup, BetterUp provides a hybrid of therapy and executive coaching to employees of the tech companies in the Silicon Valley.
  • It helps users to develop the behaviors, mindsets, and skills, which boost organizational and individual excellence.
  • The main aim of the app is to develop soft skills like stress management and collaboration to help employees/mobile app users to be happier and more effective in and out of the office.
  • Furthermore, according to the company – BetterUp, “Millenials spend more time working as in the past generations. So, the company believes that it is important to find out fulfillment at work and job satisfaction is crucial.

Most importantly, if you have also decided to develop e-training apps like BetterUp, you can have a look at below-given top three features, which you can consider while developing one of the successful e-learning mobile apps.

3 Innovative Features To Consider Before Developing Training Apps Like BetterUp

1. Enable Users to Schedule Weekly Video Sessions and Messages

BetterUp app provides an on-demand learning experience for employees or app users who want to develop skills, behaviors, and mindsets in their respective jobs. So, the very first feature is video sessions and messages that allow users to get in touch with the mentors at any time and anywhere.

This feature helps employees and organizations with the one-on-one coaching of all levels. Simply, this feature cuts the time and cost of expensive tutors. In addition, the idea behind the online training app, BetterUp is to connect employees with certified and executive level coaching through mentors for 30 minutes weekly session over video chat or phone.

Plus, in between the meetings, personal coaches can provide activities to users and exercises along with resources such as videos, podcasts, and reading to aid users’ professional development whereas on-demand support is also available via text messages.


2. A.I Enhanced Sessions By Mentors

Now, there is a time where companies fear that A.I. will replace jobs and destroy humankind, so it is important to see how this technology can be used for coaching. But, it would be impossible for any coach to keep up with the volume of reports and tests.

Undoubtedly, BetterUp has a new approach to leadership development, which is actually working! Also, its innovative features have the potential to take the e-learning to the next level.

Also Read: 8 Features You Must Not Miss While Developing A Language Learning App

Talking more about this feature, it is centralized on A.I. (artificial intelligence) personalized sessions by mentors. As we’ve already explained about weekly video sessions by personal coaches.

Additionally, whatever the coach has already planned, the machine learning can provide the coach with a selection of additional material, which is relevant to an individual’s session. Thus, combining human and machine insights, the personal coach in the app can provide the guidance by using the most up-to-date research.

That being said, “Data can only fuel the recommendations for reading and tests, but recommendations are delivered with human empathy”. In a nutshell, we can say that empathy is certainly required these days. Also, BetterUp app provides a powerful platform to develop leadership skills seamlessly.

3. Generate User Report for Top Skills

After session provided by mentors, it generates a report on the top skills of the user. Through this feature, BetterUp app provides analytics to track progress across all areas such as leadership effectiveness, happiness, and productivity. Furthermore, it allows users to track their progress in every area and feedback given by their mentors.


This is the unique way to encourage app users, especially in the business training apps like BetterUp. The company hopes to challenge the reputation of online coaching, and provides users a unique and effective platform where they can grow completely.

Therefore, this must-have feature can be considered if you, as a startup, are looking up surefire ways to get a big hit like BetterUp in the niche of on-demand training.

On a Concluding Note

Well, according to the report, “E-learning market was valued over USD 150 billion in the year 2016, and it is also predicted to grow at over 5% CAGR from 2017 to 2024”.

So, it is safe to say that the e-learning industry is booming! If you have ever thought to dive into the world of creating AI based coaching/training apps for android, so it is high time to start with. However, A.I is a new concept, and it must be resounding in the future.

If you have got an idea in your mind, you can discuss it with any trusted Android app development company, who has already developed eLearning and training apps.

Still, if you have any query or confusion, you can get in touch with us through below given form. And, we will right back to you within 48 hours.

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This page was last edited on May 6th, 2020, at 6:02.


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