This story includes information for startups and entrepreneurs. The crux of this story is the vital features by Fever (a successful event discovery app), which you can consider during event mobile app development.
The event industry is thriving globally. However, there is no room of doubt that we also can’t underestimate the power of “live events”. In 2017, the number of mobile event apps has been grown-up by 20% year-over-year. Now, let’s first define what do we mean about the ‘event app’?
Stating The Event App
An event app is a mobile app that allows users or attendees to know the latest updates about the different events in their cities. Additionally, the core purpose of an event mobile app is to enhance the event through more intuitive, collaborative, plus it provides the user with digitally friendly experience. However, it can be achieved through core features which we’ll explain in the next section here.
Image Source: technode
Fever: An Event Discovery App
The 2014-funded startup Fever, an event discovery and booking app, was founded by Pep Gomez. It was first launched in Europe, and now also available in the United States. According to the latest report from TechCrunch, “The event discovery app, Fever, has raised $20 million in Series C funding led by European media group Atresmedia and real estate company Labtech.” Furthermore, Fever app provides a curated and customized list of local events based on users’ preferences.
- The total funding amount for the app is $39.3M.
- It’s worth-including that in the year 2014, Fever app received $3 million in Seed funding from investors, including Jeff Pulver (an early investor in Twitter & Foursquare); Bernardo Hernandez (the CEO of Flickr); Gary Shainberg (the soccer player Sergio Ramos of Real Madrid).
- The growth regions of the Fever app are London, New York, Paris, and Madrid.
- According to the sources, “Fever (a mobile app and social discovery tool) receives more than 12 million unique users per week and allowing event organizers to market upcoming events to millions of engaged users.”
- Talking about its usage rank and Google Play rank are #20 and #19 respectively, and you can see that graphs are going upwards.
After going through the above data, we can say that the market of Fever app is already mature. So, it is worth to create an event discovery app like Fever. If you are one of the live event organizers, who want to develop an app like Fever, then take a quick tour of the following important features that could make the event app stands out.
5 Exclusive Features That Startups Need to Consider Before Developing Event Discovery Apps like Fever
1. Allows to Book, Buy Tickets & Compare The Cost
Image Source: fever
One of the core features is to allow users to book and buy tickets through an app. Plus, allowing them to discover the best events in the city has never been easier. The Fever’s urban events discovery app uses a recommendation algorithm to offer customized listings covering activities, including music festivals, restaurants, fashion, theaters, and pop-ups.
This handy feature does not only discover events happening nearby, but it also lets users to book and buy tickets for the event. Hence, we can say that this core feature is highly recommended to you as a startup if you are planning to create rich-featured event discovery apps like Fever.
2. Allows to Filter by Category, Location, and the Cost
An ideal event discovery app allows discovering the best events nearby according to users’ preferences. So, it is important to include the filter feature, in which users can filter live concerts, events, restaurants like bistros and wine tastings by their choices. To make a best event planning app, there must be a feature, where users are able to select one of the best events in their cities like nightlife, concerts, cinema & theater, exhibition, fashion, and charity.
People who live in major cities like NYC, Los Angeles, may get lost in a number of upcoming events. In such situation, you as a startup can include such useful filter feature to search by categories, location, and the cost. The benefit of including such feature is to make it easy for users to search event faster.
3. The Best City Guide
Image Source: fever
Well, Fever app is more than event discovery app. However, if you have completely made up your mind to create an event app like Fever, then this core feature is pivotal to look into. The majority of people travel because they want to explore more in the cities.
So, they need a handy guide in which they can search not only famous places, but those places, where they can attend diverse things like famous restaurants, exhibitions, night parties, bars, and kid-friendly places. So, a blend of complete information is hard to find only in one place. Thus, the best city guide is one such feature that helps users to explore everything in any new city from restaurants to nightlife at one single app.
4. Discounts, Deals, and Coupons
Image Source: fever
Last but not least, which startups can’t afford to miss is deals, discounts, and coupons. As it will not only helpful for users, but such feature also helps you to succeed in your niche as well as help to cultivate strong engagement with your app users or customers.
This is due to the fact that the apps with coupons and deals experienced 30% more downloads as compared to other categories of the mobile app, as per the report. As a whole, we can say that coupons and deals feature can help you to attract and retain more and more users. Allow users to get discount and the special offer on a particular event, restaurant or bars when they invite their friends to download the app.
5. Feedback & Reviews
Another important feature to include is feedback and reviews that allow users to share and give feedback on the event. This feature will help you to know that success of failure of the event and helps in near future to shape it accordingly.
A right feedback can easily assist you to avoid the failure in the future while the benefits that you get from the feedback can easily be replicated and built on the upcoming events. So, if you are planning to develop an event app, make sure to include feedback and review feature.
What Are Your Thoughts on Creating an Event App?
Being a startup, whether you are planning to create event discovering or event guide app for travel-inclined app users, then the above-mentioned features are important for you to include to get success in the market.
Moreover, you must have event app ideas, which help users to discover events, explore cities, and nearby areas without any hassle. You can discuss one such event booking app idea with us as we are a leading iOS app development company and have already developed over 3500 mobile applications in diverse categories with unique functionalities and features.
Still puzzled regarding event app development? You can get in touch with us through the below-given form and one of our sales representatives will revert to you within 48 hours.