Do you know online shopping enjoyed a good growth in 2015? But, what about the retail store owners?
Unfortunately, retail store owners haven’t enjoyed the same growth. Even, the retail giant, Target will close its 13 struggling store on January 30, 2016, due to their poor financial performance. Only 10% of retailers are online in the US and rest of 90% still managing their customers through their retail store.
It is simple to understand that how people would think that online and offline would be a risk to each other. However, if any retail store will combine that brings retailers and customers together like never before. It surely enhances the overall experience of retail.
According to Gartner, there were around 2.5 billion connected devices in 2009 and will be more than 30 billion by 2020 in a variety of forms and shapes. This is all about Internet of Things (IoT) that takes app development and networking to the whole new level.
Of course, Yes. Beacons are being used across a variety of industries, from retail to fashion and concert. Almost every industry, including retail, is leveraging Beacons in different ways to add value to retail app development and increase the customer reach. That seems that all hope is not lost. Retail has a savior and, ironically, it’s the latest technology for retailers.
With this two or three years old technology, adopters, who have implemented early, are learning just how valuable this can be.
Moreover, retailers are searching for quick technology, who can help their customers to search more product with ease and in less time. Such thing creates a remarkable consumer experience that familiarizes with ever-changing behaviors and trends of consumers. Retail store owners can also customize the users’ in-store shopping experience with the app.
Not at all. It does so much more. Mostly, people don’t like to scan each product to get details of offers and/or anything else, as they are bit lazy. Beacons don’t need anything else of users – only mobile application download in the device and Bluetooth turned on. Beacons that broadcast a Bluetooth signal enables users to get the relevant message when they are walking within the range of the beacon.
In addition, retail shop owners can also send a personalized push notification to specific users instead of sending randomly to every user that has downloaded application. It provides a great opportunity for retailers to send a push notification to the users on the basis of their location in the store. Notification would be some discount coupons, and something related to that.
Image Source: cnet
Sporting Events have also been particularly welcoming to beacon technology with their stadium and arenas.
Travel industries are also using this technology to focus on more the experience during downtime and solve bigger issues they encounter like passenger processing, operations, etc.
Entertainment industry is another industry focusing on using beacons and experience success. It is expected that soon in 2016, we will see beacons in most of the amusement parks, movie theaters, museums and other family entertainment options.
Estimote is a beacon company, providing small and wireless sensors to some of the largest retailers and 65% of the Fortune 100. Recently, Estimote has closed on $10.7 million in Series A funding, after getting a $3.1 million seed funding in December 2015.
“If this technology was just used for push notifications, and just for coupons, we would have never started this company,” Estimote co-founder Steve Cheney says. “Marketers who talk about coupons…it just makes me tired.”
Don’t get this wrong…
Beacons are not a complete replace to the marketing edge for retail industry or any, but it can be a big addition to provide better customer experience and values.
As we all are looking for the “win/win” and beacons are the best option to achieve this. Measure, test, validate – Integrate a beacon into your mobile application to get utmost from your retail business.
Finding difficulty about to integrate beacon technology to your business? Don’t have mobile application yet? Get discuss for app development with beacon technology with us.
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