If you are thinking of creating iOS apps then probably you are well versed with the current duopoly of the iOS and Android platforms in the mobile app market. However that may not serve enough to make your mark with your iOS app development, you should also consider incorporating following features in your iOS apps to make them stand out against their counterparts.
So here goes the list:
- In-App Purchases: The biggest reason why you should be working with this feature is because it has proven to be the highest revenue driver for iOS particularly iPhone apps already. In-app purchases had a staggering contribution of 76% in the total revenue generated on the Apple App Store, on the iPhone in the U.S. during the month of Feb. 2013. From this, at least 90% was through in-app purchases in the Asian markets, including Hong Kong, Japan, China and South Korea. (Read more at Forbes.com)
- Passbook: There’s a lot of buzz about digital wallet technologies these days. So you can make the most of it too. By integrating passbook feature in your iOS apps you will allow your iOS app users to carry coupons, boarding passes, gift cards, event/movie tickets, store cards, etc. to check in for a flight, get into a movie, redeem a coupon, and do a lot more without requiring physical representation of such passes. Acquaint yourselves for getting started with passbook.
- Social Network Integration: If you want to offer an immersive app experience then integrating social networks like Twitter and Facebook via iOS may serve your purpose. The built-in support will let you add these social features easily in your own iOS apps and so you can offer and allow your app users an ability to seamlessly share content from within the iPhone or iPad app.
- iAd: This is a mobile advertising platform developed by Apple that will allow you to directly embed advertisements into your iOS apps. iAd is more promising (at least for iOS apps) than other advertising networks because of how it interacts with your app users. For example, when a user taps on an iAd banner, a full-screen advertisement appears within the application, unlike other ads that direct them into the Safari web browser. Not just that, users will be able to close them at any time, returning to where they left your app. Even free iOS apps can integrate iAd.
By the way, you must also make a note that Apple retains 30% of revenue earned through iAd. Same is true with In-App Purchase and very likely Passbook too. You can discuss the possibilities with your developer(s) for creating iOS apps with these features.
[Updated on 12-Feb-2016] iAds will still exist, but it is going away for developers on June 30th.
According to the Apple, the iAD App Network will be discontinued as of June 30, 2016, for developers. Advertising campaigns may continue to run and ad revenue can earn until the shutdown.
Apple is going to start phasing out is its iAd advertising network instead of having an ad sales business. This announcement was posted on the Apple’s developer website, after a few days of the report of BuzzFeed News that Apple plans to separate the division’s sales team because of poor adoption and minuscule revenue share.
Now, Apple is no longer accepting a new applications into the program, however, the current partners can continue existing campaigns and new campaigns can create using the iAd Workbench tool.
According to engadget.com, the whole iAD program is not shutting down. The thing is iAd App Network that enables developers to promote their apps through iADs, is going away.
Those people, who have an application on the part of the network, can continue making campaigns by using Apple’s iAd Workbench. But what happens on June 30th beyond this shutdown, no one has an idea.
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