eCommerce had always been a great contributor in the growth of retail and other businesses, however electronic commerce is now getting superseded by mobile commerce due to revolutionary mobile technologies driving consumer habits and behavior, i.e. users who relied on web earlier are now switching to handheld devices for transactions.
Below mentioned are the 10 big reasons of why you should be focusing on mCommerce App Development:
- 20 per cent of smartphone users shop on daily basis while 14 per cent do so on a weekly basis, claims Google Report.
- According to an eMarketer study, 25 per cent of online retail transactions in United States of America will take place on mobile devices. This figure is more than double than that of year 2012.
- 45 Million American smartphone owners used Shopping/Commerce apps in June 2012 – accessing such apps for more than 17 times during the month, as surveyed by Nielsen. (Source: Mashable)
- Tablet shoppers spend 19 per cent more per online order than those on desktop computers and 54 per cent more than those on smartphones. (Source: Adobe).
Further iPad is the leading driver of mobile traffic with iPhone and other mobile devices not far behind. (Source: Mashable)
- Forrester’s mobile commerce forecast for 2012 to 2017 for the EU-7 predicts that mobile eCommerce revenues across Europe will rise from €1.7 billion in 2011 to €19.2 billion in 2017. (Source: Forrester)
- 30 per cent of mobile buyers abandon a transaction if the experience is not optimized for Mobile. (Source: MoPowered)
- Every 100ms increase in load time decreases sales by 1 per cent (Source: Slideshare)
- Consumers spent 6 times as much time in retailer apps in Dec. 2012 vs Dec. 2011 (Source: TechCrunch)
- There is no big difference between the time spent with mobile apps (127 mins. per day in 2012, 35% more compared to year 2011) and television (168 mins. per day) (Source: TechCrunch)
- Mobile commerce transactions will exceed to $3.2 trillion by 2017, up from $1.5 trillion this year (2013), according to a report from Juniper Research.
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